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THRIVE ISSUE 6 DECEMBER 2025 3 Contents 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Legacy & Sustainability: Two sides of the same coin UJ@20 - The STH Journey UJ@20 - 2025 & Beyond Tourism and the Economy Sustainable Pathways to Transforming Tourism FERL Transitions into a Research Center Al and the Future of Travel Global Mobility Partnership Tackles Student Hunger DIAGEO L4L Soars UJ Students take top spots at G20 Tourism Hackathon 2025 Student Highlights Passing on the Baton Afrofuturism calls for Africa to own its Narrative Editorial Team Editor-at-large: Prof Diane Abrahams, Director, STH Content Editor: Kagiso Mosue, Marketing Manager, STH Design & Layout: Gabriella Louw, The Visual Studio
THRIVE ISSUE 6 DECEMBER 2025 4 Prof Diane Abrahams, Director, STH Legacy & Sustainability: Two Sides of the Same Coin This year, the University of Johannesburg proudly celebrates 20 years of being in existence - a journey of excellence marked by innovation and leadership. At the School of Tourism and Hospitality, we are honoured to contribute to the legacy of the GREAT University of Johannesburg, and the dynamic and MIGHTY College of Business and Economics. As Africa’s school of choice for tourism and hospitality education, with more than 50 years of experience, the STH has excelled over the past decade. Our achievements are reflected in the global rankings and the growing profile of the School - made possible through our esteemed faculty, dedicated and highly skilled professional support staff, sought-after graduates, and an extensive alumni and industry network. Yet we remain acutely aware of the need for a marked shift in how we operate if we are to remain ahead of the curve and continue preparing bright young minds and future leaders for the tourism sector. For the STH, engaging with diverse partners to find collaborative solutions to shared challenges is not optional - it is essential. Social dialogue is a powerful mechanism for change. As leaders, we face complexity on many fronts, and in South Africa, issues such as youth unemployment, job creation, growing inequality, inclusive growth, safety, gender-based violence and reducing poverty, demand urgent attention. These challenges require us to harness our collective strengths and work adeptly to address them effectively. Social dialogue is a powerful mechanism for change
THRIVE ISSUE 6 DECEMBER 2025 5 Sustainability Legacy Sustainability - which recent reports show is regressing despite heightened awareness - is not just a priority for the tourism sector but a necessity. At the STH, we stand at a pivotal moment where legacy meets innovation, and where the wisdom of experience converges with the urgency of sustainable action. The future of tourism and hospitality cannot be built in isolation. It is forged through partnerships, shared values, and a commitment to responsible growth. Together with our partners, we have both the opportunity and the responsibility to redefine what legacy means in our sector. For decades, STH alumni have carried the torch of excellence across the globe - shaping destinations, transforming experiences, and building resilient communities. Their journeys are a testament to the power of education, collaboration, and purpose-driven leadership. Our continued partnership with industry reminds us that sustainability is not a solitary pursuit; it is a shared mission. Mainstreaming tourism and hospitality remains a priority because this sector offers tangible game-changing opportunities for enterprising young people. It is for this reason that we have intensified efforts to broaden our horizons in terms of stakeholder engagement and partnerships. From humble beginnings to a beacon of academic excellence today, UJ’s story inspires us to reflect on the kind of legacy we wish to leave behind. What will yours be? For me, it is for an institution that is transformed, empowered, agile, and stronger than the one that I inherited - an institution enriched by sustainable partnerships and collaborations that endure. Together, let us shape a future where tourism thrives responsibly and inclusively. From humble beginnings to a beacon of academic excellence today, UJ’s story inspires is to reflect on the kind of legacy we wish to leave behind
THRIVE ISSUE 6 DECEMBER 2025 6 In the context of UJ’s 20th anniversary, we reflect on some of STH’s milesones, and the journey so far. UJ@20the STH Journey 1969 - 2005: Humble Beginnings On 17 February 1969, 22 students were enrolled for the National Diploma in Hotel Management at the Witwatersrand College for Advanced Education, located in Braamfontein, Johannesburg. In 1972 the Wits Hotel School as it became known, relocated to Smit Street in the Johannesburg CBD, formaly entering the field of higher education by offering a three-year diploma in Hotel Management. 2005 - 2012: South Africa Transforms With the transformation of the South African socio and political landscape, the need for tourism and hospitality workforce trained to international standards became more evident. The restructuring of the higher education landscape in the country led to the establishment of the University of Johannesburg (UJ). Born out of the integration of Rand Afrikaans University (RAU), Technikon Witwatersrand (TWR) and portions of Vista University, UJ was founded on the principles of inclusivity and transformation. The former TWR department of tourism and hotel school were merged into one entity that became the School of Tourism and Hospitality (STH). On 30 August 2005, Dr Phumzile Mlambo-Ngcuka, alongside Sol Kerzner, open the custombuilt Kerzner building. The building was designed to ensure optimization of a productive learning environment where practical and business skills could be developed. In October of the same year, the STH’s corporate governance structure was established with Dr. Bill Gallagher serving as the first Board Chairman of the STH Board, and Mr. Andre Mynhardt appointed as the first Executive Director. With Board support, STH management set in motion a program to build and sustain close collaboration with the private sector, and to secure additional funding commitments from both business and the university to advance the foundation for the school’s future growth.
THRIVE ISSUE 6 DECEMBER 2025 7 STH AT A GLANCE IN 2025 Rankings: • Number 1 – QS Rankings (2025) • Number 19 – Shanghai Rankings (2025) Sought-After Graduates: • Module Success Rate: over 80% (Degrees and Diplomas) Impactful Research • Distinguished Visiting Professors – 4 • Senior Research Associates – 61 • University Network – 46 Universities • Food Evolution Research Center Employability & Impact • Work Integrated Learning – 100% in student placements • Graduates Employed or in Internships – 71% (2024) Trading with a purpose • 4-star Graded Banqueting and Conference Facilities 2019 - 2025: Trading with a Purpose Over the years the STH has continued to grow in terms of profile and stature. Today, the STH offers a comprehensive qualification offering which includes both vocational diplomas and degrees that articulate into postgraduate qualifications up to PhD level. In addition, the school provides innovative technologyenabled teaching and learning, with a strong focus on sustainability and employable graduates who are equipped with relevant hard and soft-skills. The banqueting and conference offering in the Kerzner building, plays a dual role as a living lab for practical teaching and learning and commercial enterprise. 2012 - 2019: Renewal, Integration & Repositioning By 2007, the STH was regarded as a flagship of the university, having hosted high profile events. There on, the school’s strategic focus shifted towards integration and global positioning in terms of academic and research standing. Over this time the school further addressed key elements such as the programme qualification mix, research capacity development, fostering strategic industry partnerships and establishing the commercial operations in the Kerzner building.
THRIVE ISSUE 6 DECEMBER 2025 8 A new chapter in UJ’s journey of sustainability beckons as the institution aims to maintain the high standards that has been set in terms of teaching, learning, research, and commercial operations. This year the STH launched the Sustainability for Good initiative, aimed at fundraising and exploring new partnership possibilities. Friend-Raising to Advance Sustainability for Good As part of the initiative, hosted a thought-leadership featuring an address by Prof Bonang Mohale, Chancellor of the University of the Free State and Professor of Practice at the Johannesburg Business School and Chairman of the Bidvest Group Limited. Guests included captains of industry whose operations extend beyond the tourism sector, the UJ Vice-Chancellor, Prof Letlhokwa Mpedi and other key members of the executive. Prof Bonang Mohale On Business & Higher Education Business cannot look at the 26 public universities, with 1.2 million students and expect the universities to provide the skills needed today, let alone the skills for tomorrow. It must co-create, not just the curriculum but the type of individuals we need for tomorrow. Soundbites from Prof Mohale’s address: On Tourism • Tourism has the potential to be the greatest forex earner. • South Africa has everything that the tourist needs – not just the mountain, not just game, not just the ocean - and yet we struggle to fill it with tourists. • To increase tourist arrivals, South Africa should look at other destinations such as Paris and Thailand • Conversation should include how charity, like clarity begins at home; and how we as South Africans, like Americans, own our identity with pride and conviction. On Skills Development • Every economy in the world is built on our ability to produce goods and services that the world needs. • Students from the STH leave with real tangible skills that the y can use. • We must learn from countries like Germany, where not ever ybody is scrambling to be call ed doctor, Professor, or lawyer – “they catch you at Grade 10 an d they say let’s teach you how to be a mechanic.” • If we don’t think for ourselves , we place our future in the ha nds of others.
THRIVE ISSUE 6 DECEMBER 2025 9 To pledge Towards the STH Fundraising Campaign, Click Here Lidia de Olim Folli, CEO , Bidtravel Prof. Letlhokwa Mpedi, Vice-Chancellor, UJ Jerry Mabena, STH Board Chairman Estienne De Klerk, CEO, Growth Point Properties Prof. Abrahams, Chef David Higgs & Leanne Manas
THRIVE ISSUE 6 DECEMBER 2025 10 Sanisha Packirisamy, Chief Economist, Momentum Investments Tourism&The Economy A Global Overview Tourism As A Key Economic Driver Insights on the Global Economy Extended Period of Slow Growth Tourism is an important economic driver, and more so a critical socio-economic driver for job creation Picture this: Buckingham Palace in London early in the year 2020 - pre-COVID – was bustling with tourists. Not even severe weather could deter tourists from getting a good view of the palace. By October of the same year, the picture looked vastly different. “Only a few masked tourists could be seen trickling in.” As reported in the media, this experience was replicated in many other tourism hotspots across the globe – from Disneyland in Orlando, Florida, to Venice, Italy, and many parts of Asia and the Pacific – reminding us of the kind of devastation a major global phenomenon such as a pandemic can cause. To illustrate the gravity of the situation: at the height of the pandemic in 2020, about 63 million jobs were lost worldwide compared to 2019. Not only did these job losses occur in 2020, but they also did not return in 2021. By 2022, when most markets had reopened, we were still down about 39 million jobs across the global economy compared to the same period in 2019. Fast forward, and it seems the economy has adapted to the uncertainty and unpredictability of the Trump administration in the US. As a result, global tariff rates were slightly lower than initially indicated, and some certainty began to emerge. For now, it seems there is less than one in three chances of a recession in the next while. Essentially, markets have breathed a sigh of relief. We’ve seen equity markets back off to the races again, however we are still in quite a slow growth environment. Looking ahead to 2025 and beyond, recall April 25, when the US government announced the Liberation Day tariffs. It was quite a depressing mood on the markets. We saw equity markets collapse on the back of the news. We saw measures such as the New York Fed recession probability indicator basically pricing in a 70% probability of a recession for the global economy in the next 12-month period. While we may avoid a recession, this decade will likely experience the slowest growth rate since the 1960s. So yes, we are probably going to escape a recession as the global economy, but we are still in a slow growth environment and that has an impact on consumers and their ability to spend on discretionary items such as tourist activities.
THRIVE ISSUE 6 DECEMBER 2025 11 The New World Order & Implications For Tourism Global Tourism Is Starting To Shape Up We have morphed into a new world order that is multipolar instead of bi-polar involving only China and the USA as the two major economies. We have the likes of Saudi Arabia, Brazil, Russia, Turkey, South Africa all becoming increasingly important of the global geopolitical stage. These are countries that are not massive in terms of their contribution to overall global GDP, but they have a greater level of influence when it comes to the global issues, and this is going to shape the new world order. We are starting to also see geo-economic fragmentation. This means we are beginning to see new political alliances being redrawn in the global economy – new trade alliances forming in the political economy as well. Against that backdrop there are some trends that may be troubling for the global tourism outlook: • The rise in geopolitical risk • Economic uncertainty • Populism and its impact on policy, social stability, and international perceptions • Artificial Intelligence, the rise of cyber security and the rise of disinformation that can have an impact on certain destinations. • The risk of climate change So how is global tourism shaping up? Well, we know that the picture looks vastly different from the low in 2020. Despite the above-mentioned geopolitical risks and uncertainties in the global economy, we have seen good tourism recovery levels across the globe. In fact, in 2024 we saw international tourist arrivals reach a level that was higher than in 2019. The picture of tourism recovery looks different depending on the region. In Asia for example, about 1 in 10 people are employed in the tourism sector. This is similar in other regions such North America – also making quite a sizable contribution to GDP. When it comes to Africa, the contribution of travel and tourism to GDP in the continent is one of the lowest. Its contribution to overall jobs created is also one of the lowest. According to the World Economic Forum’s Trade and Economics Index, Africa lags on indicators such as: ICT readiness, health and hygiene, and infrastructure. Infrastructure is crucial because we have a massive market on our doorstep without much of a link between countries. This is quite unfortunate because when you look at the socio-economic benefits that come from trade and tourism, one can see that Africa could benefit the most. As mentioned, this could be seen as a challenge or an opportunity to raise prosperity in sub-Saharan Africa because this is quite a key lever to pull to generate better economics outcomes. 2025 TBCSA Leadership Conference Watch Sanisha Packirisamy’s full presentation.
THRIVE ISSUE 6 DECEMBER 2025 12 The 2nd International Conference - From Recovery to Resilience in Tourism: Sustainable Pathways for Transforming Tourism - was hosted at the Maslow Hotel in Sandton, Johannesburg, from 1 to 3 September 2025. Jointly hosted by the University of Johannesburg and Oulu University (Finland) the conference brought together leading academics, industry experts and policymakers to share research insights, explore collaboration and strategies on building a more resilient and sustainable tourism sector. “The conference provides a platform for dialogue on how the sector can transform itself while building resilience for the future” said Prof Tembi Tichaawa, Academic Head for Tourism at the University of Johannesburg. “In an era of polycrises, climate change, biodiversity loss, geopolitical instability and shifting global power relations, tourism’s ability to adapt and contribute to sustainable development has never before being more critical”. It was an insightful experience with great networking sessions - Isobel Manuel Sustainable Pathways for Transforming Tourism Edmond Hlophe, Marketing Coordinator, STH Prof Colin Michael Hall
THRIVE ISSUE 6 DECEMBER 2025 13 Prolific academic and global research authority on Tourism, Prof C Michael Hall delivered the keynote address titled If Resilience is Everything, Then Maybe it’s Nothing: The Search for Sustainable Pathways for Transforming Tourism. The programme further featured a panel discussion, presentations by leading scholars, amongst them: Prof Kamilla Swart (Hamad Bin Khalifa University), Prof Josef Cheer (Western Sydney University) and Prof Robin Nunkoo (University of Mauritius); and a special workshop on rethinking theory and theoretical contributions in research. Oulu University’s Prof Jarkko Saarinen lauded the participation and contribution of delegates. “With a variety of excellent papers presented across the sub-themes covering the broad spectrum of tourism and hospitality, the conference was both intellectually stimulating and practically relevant. We are also proud to have partnered with four leading and emerging journals which will publish special issues of selected conference papers between 2025 and 2027.”
THRIVE ISSUE 6 DECEMBER 2025 14 Prof Hema Kesa, Director, FERC FERL Transitions To A Research Center After seven years of impactful operation, the Food Evolution Research Laboratory (FERL) has reached a pivotal milestone in its development. In 2026, FERL will embark on a new phase of growth and strategic expansion as it transitions into the Food Evolution Research Center (FERC). This evolution marks a significant step forward in strengthening its research excellence, deepening collaborative networks, and expanding both its global reach and African footprint. Background Launched in August 2018, FERL created a virtual lab encompassing traditional research principles and promoting the use of research through technological innovation. In line with these objectives, in 2022, FERL launched the Extended Reality lab, adopting the technology which combines virtual reality and Augmented Reality for research, training, teaching and learning. Through the funding support from the Erasmus+ SUCSESS project, XR technology allows amongst other benefits, immersion in the evolving 3D environments, thus providing innovative research and new ways of instilling education. Transitioning into a Research Center In 2026, FERL transitions into a new phase of growth and expansion, evolving into a fully-fledged research center, whose mission will be to expand and deepen multidisciplinary research to address food and nutrition challenges worldwide. Critical to its research agenda, the Research Center will focus on the evolution of dietary patterns, the sustainability of food systems, and the promotion of healthier, more equitable lifestyles, with strong alignment to the UN Sustainable Development Goals. As populations shift from traditional to westernised diets, there is a significant rise in malnutrition (both under- and over-nutrition) and the prevalence of NonCommunicable Diseases. At the heart of the Centre’s research will be the study of nutrition transition, both globally and within South Africa. FERC will further continue to investigate the nutritional implications of this dietary transition, placing emphasis on indigenous and traditional food systems as culturally relevant, healthpromoting alternatives. This work includes nutritional profiling of indigenous foods, developing culturally sensitive products, and delivering nutrition education through various platforms including virtual webinars, inperson seminars and symposiums.
THRIVE ISSUE 6 DECEMBER 2025 15 Click Here For More Information on FERL Or Visit: www.ferl.co.za AI in Research: Power, Potential, and Ethical Pitfalls As academia grapples with the adoption of AI in research, teaching and learning, FERL in collaboration with the Nutrition Society of South Africa (NSSA) and Tourism Educators South Africa (TESA), hosted a webinar exploring the opportunities and challenges AI presents, its role and ethical application. Nutrition Status of Children in South Africa School nutrition is a frequent topic for scientific research. The National School Nutrition Programme (NSNP), in collaboration with the Nutrition Society of South Africa (NSSA) and the Food Evolution Research Laboratory and the Tiger Brands Foundation (TBF), hosted a webinar on nutrition matters titled Nutrition Status of Children in South Africa” KEY FERL PROJECTS: Projects through the FERL lens In 2024 FERL collaborated with South African Chefs to host a seminar celebrating the power of indigenous foods. The seminar titled Celebrating Indigenous Cuisine: Nourishing Community Wellbeing, was informed by insights from FERL research in this area and emphasised the decolonisation of South African cuisine, highlighting the nutritional benefits of indigenous foods and promoting their broader consumption. Another highlight is a project focussed on the use of Virtual Reality Technology for kitchen waste Management Training. This was amongst the projects from the university’s College of Business and Economics’ selected for the 2025 UJ Showcase. The project focusses on effective food waste management, combining education, learning research and innovation. It features a virtual reality kitchen setting where chefs and students enter a virtual space filled with ingredients, including misshapen fruits and vegetables. Participants are given two recipes to follow, while their actions are monitored for research purposes. Based on these observations, a training module will be developed to address food waste reduction. Participants will then undergo this training, with their knowledge and behaviour assessed before and after to measure impact.
THRIVE ISSUE 6 DECEMBER 2025 16 Alan Elliott Merschen, Partner MMGY Global, Director for The SIGMUND Project and Venture Catalyst AI & the Future of Travel Travel means many things to different people. For some it is about rest and rejuvenation. For others it is about business growth and expansion. Perhaps, even the faint concept of escapism comes into the mix for some. However, when it comes to technology and the future of travel, there is no escaping the dynamic role of Artificial Intelligence (AI). Based on his keynote address at the 2025 Tourism Leadership Conference on AI and the Future of Travel, Alan Elliott Merschen, shares insights on this topic and offers some advice for emerging young professionals. The Influence of AI on Travel The influence of AI on travel is everywhere you turn. From the product to the search and the advertising, the AI influence will be very strong. • AI and Travel Search When it comes to AI, the influence is in every single place you turn. It is influencing what destinations people are picking. For example, case prompts such as: “Should I go to Zanzibar or Mauritius - in August - for a family of four and kids are aged 4 and 7 – The prompts are getting better and better. • Prompt Engineer is a top job topic in the US right now. I do not know about South Africa but one of the hottest jobs in the United States is Prompt Engineer. Knowing how to prompt is key and the systems are getting better. I might come up with what I think is a good prompt, then give it to AI and ask it to improve the prompt. Today’s smart Travel Advisors are recognizing the importance of that knowledge and knowing the history of the traveler. It’s going to get more interesting and much more granular responses. • Can the power for AI to personalize have implications for products and services. I recently attended a conference where one of the delegates argued that the AI will be used to plan the trip, however once you reach the destination, you will still require face to face interaction. My view is that this will not be the case for everyone. In a few years, AI will likely know a lot of information about me – they will know what kinds of restaurants I like to eat from. From my restaurant reservations history, it will know what kinds of food I like to eat, when I like to eat, it will be able to map out the type of traveler I am and the type of experiences I like when I’m travelling etc. Based on all this information, it will tailor my travel bookings, restaurant reservations and experiences accordingly and provide me with options. This means in certain destinations there is likely to be less demand for face-to-face interaction and more reliance on the AI. Another product example to refer to is the rise of the autonomous vehicles. In three cities in the United States, we now have service called Waymo. These are driverless cars like an Uber. In this context, I cannot help but think when I was in Africa, when there will be a time where safari vehicles will be electric, self-driving and even guide-less. In this scenario, if you add a layer in AI, the technology in the future could be so good that it starts to intuitively guide the safari tourist to where the animals are likely to be located. • Search results will reshape marketing approach for on-line search The latest study from MMGY Global is that AI search results are not advertising-based results like you would typically see in a Google-search. Most of the results are on content that has been created. Most of the links cited by AI are based on independent information, e.g. news articles. So now we need to rethink digital marketing. It’s not going to simply be about buying Google AdWords, It is going to be about getting more content out because the search engine optimization premise will be historic. This is why Google and other platforms are changing.
THRIVE ISSUE 6 DECEMBER 2025 17 AI Risks and Challenges It is a new technology and there will always be challenges. I still remember when the internet started, and people believed everything they read on the internet. Now, you go to two or three sources. I believe AI is a similar situation. Now people will search several options. That is a caution that we will have to do. What most concerns me is that AI learns so much about what we do and starts giving us information based on everything we have done, sometimes that does not allow us to broaden our horizons. So, if you have always stayed at these types of hotels, eaten this type of food etc., the results will be presented based on this pattern instead of presenting options to try something new (unless prompted). AI and Jobs in Tourism I always say to young people, AI will not take your job, but the person who knows about AI more than you do, is likely the one who will take your job. My advice is to embrace AI and understand it, understand what kinds of roles will be needed in the future, which roles AI cannot eliminate. In the past, when we used to hire people, we would say a person either has a chess or checkers mentality. Using that analogy, I think a lot of students need to start having more of a chess mentality, think carefully about their next move. Consider that in the future their jobs may change – it’s no longer about having one job for life anymore.
THRIVE ISSUE 6 DECEMBER 2025 18 Global Mobility SeeWhat We Have Been Up To This Year Abuja, Nigeria UN World Tourism Organization’s Commission for Africa South Africa & the Caribbean Hybrid Seminar on Indigenous and Neglected Crops Oradea, Romania Collaboration with the University of Oradea Hanover, Germany FERL – FIRE Young Academics Conference
THRIVE ISSUE 6 DECEMBER 2025 19 Dubai, UAE Future Leaders Challenge Tbilisi, Georgia UJ/Caucasus University Student Exchange Programme Paphos, Cyprus 19TH European Congress of Psychology Yaounde, Cameroon FERL Seminar: Technology & Artificial Intelligence
THRIVE ISSUE 6 DECEMBER 2025 20 Partnership Tackles Student Hunger Collen Maepa, Communications Coordinator, UJ Sport & Chef Douglas Momberg, Head Chef, The Kerzner@UJ Statistics South Africa data confirms that the country is experiencing high levels of food and nutrition insecurity, driven by unemployment, poverty, and the rising cost of living. This crisis disproportionately affects students in higher education. However, institutions are ramping up initiatives aimed at guiding and advocating for students to adopt healthier lifestyles and make better choices in terms of the dietary choices. “Food insecurity is a leading global challenge. Students often drop out due to hunger. We must address both undernutrition and overnutrition— such as obesity from high-fat, high-sugar diets. “ ~ Prof Michael Rudolf, Director, Center for Ecological Intelligence (CEI) UJ What’s Cooking Parallel to the seminar, the initiative added more flavour to the mix, joining forces with UJTV to launch an online cooking show named UJ What’s Cooking. The show features easy-to-follow recipes and dishes, aimed as demonstrating how students and the broader community can transform simple affordable ingredients into mouthwatering meals Click Here To Watch The Different Episodes As part of the university’s Healthy Campus Program, teams from Sport, Tourism and Hospitality, and the Center for Ecological Intelligence collaborated with one of South Africa’s most iconic brands, Lucky Star to host two seminars aimed at addressing the urgent issue of food insecurity and poor nutrition knowledge among university students and the broader community. Held at the university’s premier banqueting and conference venue, TheKerzner@UJ Bunting, the first seminar was titled: Nutrition Education: Sustainability Through Shared Knowledge and Realities. Informed by research by amongst others, the Food Evolution Research Laboratory, the event brought together national and international experts to unpack practical and sustainable solutions to combat hunger and rising food costs.
THRIVE ISSUE 6 DECEMBER 2025 21 “Lucky Star is committed to fighting food poverty and insecurity. We’ve found the right partner in UJ to scale this initiative” ~ Lukas Nangolo, representative for Lucky Star Culinary team involved in the development of recipes, led by Chef Douglas in collaboration with Prof Hema Kesa, Director, FERL • Chef Katlego Mosoane – Sous Chef, • Chef Thando Ntsele – Commis Chef • Ejaaz Allison – Intern • Dimakatso Makgatho – Intern In the past, your forefathers and foremothers produced their own food, and they did not battle with chronic illnesses. Nowadays, not many people produce their own foods ~ Linda Galvad, Sought After Seedlings Healthy Meal Recipe Booklet The second seminar was a robust session designed to engage students on the critical importance of conscious eating. Coinciding with World Food Day (observed annually on 16 October), the event featured British farmer and storyteller, Henry Wood who spoke passionately about sustainable food knowledge and systems; Linda Galvad from Sought After Seedlings, who encouraged students to grow their own food to sustain healthier lifestyles and Chef “Noni” Nonhlanhla Moroenyane, who emphasised the cultural and nutritional importance of indigenous diets as part of everyday household meals. Seminar attendees were gifted with heirloom seedlings to enhance existing or kickstart their food gardening, courtesy of the Center for Ecological Intelligence, which houses the UJ Food Gardens initiative and its partners. They also received copies of a new recipe book, featuring 20 quick and healthy meals made with amongst others ingredients from the Lucky Star brand. Walking the Talk Through Lucky Stars’ support of this initiative, and creating platforms such as the recipe booklet and the cooking show, the idea is to move the needle forward and offer actionable strategies for students and communities to navigate modern economic realities and ensure access to affordable nutritious food. Click Here to To Download The Recipe Booklet
THRIVE ISSUE 6 DECEMBER 2025 22 The Deputy Minister of Higher Education and Training, Dr. Nomusa Dube-Ncube, has hailed DIAGEO’s Learning For Life Programme as a transformative intervention that bridges a persistent gap in South Africa’s academic qualification-to-employment pipeline. The DIAGEO Learning for Life Programme (L4L) is a business and hospitality skills development program designed to equip participants with practical exposure and knowledge for the tourism, hospitality and food and beverages services industries. Implemented in South Africa through the collaboration with the University of Johannesburg, this year the programme has been bolstered by the support of the Youth Employment Service (YES4YOUTH). Gerald Hamadziripi (STH), Thabo Moloi (YES4Youth), Dr. Nomusa Dube-Ncube (Department of Higher Education) and Andrew Ross (Diageo) DIAGEO’s L4L Soars Speaking at the programmes’ launch of the 2025/26 cohort, Deputy Minister Dube-Ncube lauded the programme, which she described as a shining example of what is possible when the public and private sectors work together, particularly in light of the statistics on youth unemployment. Andrew Ross, General Manager of Diageo SA, noted the importance of this expanded collaboration: “A big reason for that success in South Africa is our growing partnership with the Youth Employment Service and the University of Johannesburg. Together, we’ve been able to not only train young people, but also place them into structured, realworld work experiences, where they can grow, contribute, and build momentum in their careers.” Thabo Moloi of YES4YOUTH underscored the economic necessity of job creation. Using a fitting analogy, he likened unemployment to the lack of skilled professionals to represent the country in a global mixology contest. “Having enough bartenders will come from the creation of jobs. Jobs will allow young people to participate meaningfully in the economy. And to achieve this, services like ours need partners to get young people working,” he said.
THRIVE ISSUE 6 DECEMBER 2025 23 “Behind those numbers are faces of young men and women searching for work, parents struggling to feed families, and graduates who, despite their qualifications, remain without opportunity. These partnerships play a critical role in addressing the challenge of unemployment in this country”, said Dr Nomusa Dube-Ncube. Through this programme, interns not only gained critical workplace skills, but they have also contributed meaningfully to our operations, our culture, and our purpose. Many of them arrived eager, but uncertain and left confident, capable, and ready to take the next steps in their careers. ~ Gerald Hamadziripi. Operations Manager, The Kerzner@UJ Ashwin Ryan: STH Alumnus and F&B Manager - Saxon Hotel, Villas and Spa Simtholile Mnisi: STH Alumnus and Experiences, Partnerships & Sponsorships Manager, Diageo Sharing her experience as an STH alumnus and one of the L4L participants from the 2024 cohort, Precious Dube, said: “This incredible initiative placed me at one of the most prestigious hospitality establishments in South Africa – the Four Seasons Hotel, The Westcliff. I gained hands on experience that shaped my skills and deepened my passion for hospitality. I learnt how to conduct myself as a true hospitality professional, and I am proud to share that because of my hard work and dedication I am still working and training at the Four Seasons beyond my internship period. This has opened doors for my career, and I am truly grateful.”
THRIVE ISSUE 6 DECEMBER 2025 24 Masego Panyane, UJ Strategic Communications UJ Students Take Top Spots At G20 TourismHackathon “Being part of the G20 Hackathon has been a truly eyeopening and incredible experience.” Teagon Spykerman The University of Johannesburg has cemented its status as a leader in applied innovation, with students from the School of Tourism and Hospitality clinching both first and second place at the highly competitive G20 Tourism Hackathon. Third-year Bachelor of Tourism Development students, Teagon Spykerman and Inganathi Zimela, were part of the winning teams at the event, which was focused on generating cutting-edge AI solutions to drive job creation and sustainable growth across the global tourism sector. The hackathon brought together 46 youth representing 21 institutions of higher learning. UJ stood out as the only university with students represented in the top two teams, a feat that highlights the quality of innovative thinking within the STH. The students were mentored to develop effective prototypes and applications supporting smart tourism, rural inclusion, and cultural heritage innovation. First Place: The Hologram Hub Teagon Spykerman was a key member of The Catalysts team, which secured the first-place prize of R175,000. Their winning concept, Hologram Hub, offers a sophisticated digital platform designed to empower rural communities. The solution enables these communities to profile and preserve their unique cultural heritage by telling their own stories, thereby attracting tourists directly to their locations. Spykerman shared that participating in the competition has given her that all important confidence boost: “Being part of the G20 Hackathon has been a truly eye-opening and incredible experience. This opportunity has taught me how to work better in teams, but more importantly, it has opened my eyes and made me believe in myself more, and I’ll forever be grateful for that,” she said. Photo Credit: Photo supplied
THRIVE ISSUE 6 DECEMBER 2025 25 Following their success, both teams earned the extraordinary opportunity to present their solutions at the G20 Ministerial Summit, showcasing their UJdeveloped innovations directly to Tourism Ministers from G20 countries. Second Place: Map My Biz Inganathi Zimela’s team, Map My Biz, secured a strong second place with a prize of R140,000. Their ingenious solution directly addresses the challenge of visibility for local entrepreneurs. Map My Biz combines offline accredited learning with AI-driven support and a global smart map, ensuring that rural entrepreneurs become visible, trusted, and adequately supported by international and domestic tourists. Zimela said as a tourism student, the competition allowed him to grow a mindset leaning towards innovation when it comes to issues of global tourism. “Being part of the first ever G20 Tourism Hackathon South Africa was an inspiring and eye-opening experience for me. It challenged me to think with an innovative mindset about global tourism issues that need to be solved urgently, I got the privilege to collaborate with diverse brilliant minds and embrace innovation as a tool for real sustainable global impact. After everything I walked away with new knowledge, stronger problem-solving skills, a winning concept, new friends and the confidence that young future leaders can truly shape the future of tourism,” he said. Being part of the first ever G20 Tourism Hackathon South Africa was an inspiring and eye-opening experience for me. It challenged me to think with an innovative mindset about global tourism issues that need to be solved urgently ~ Inganathi Zimela Inganathi Zimela and Teagon Spykerman The Catalysts, Map My Biz, and Ubuntu Unlimited at the G20 Tourism Hackathon Challenge Photo Credit: Photo supplied Photo Credit: Photo supplied
THRIVE ISSUE 6 DECEMBER 2025 26 Student Highlights International Tourism Film Festival Shining the spotlight on the role of film in driving destination tourism and marketing, UJ was part of the international Tourism Film Festival, which was preceeded by student workshops and mentorship on content editing skills, using their smartphones and monetizing content. Gensen Matemela won second place at the ITFFA Youth Video Creators Challenge – Mobile Winner and a cash prize of R3000,00 Immersive Blindfolding Experience Expanding student’s understanding of diversity and inclusion in the tourism and hospitality space, Prof Nicola Wakelin-Theron (Associate Professor, Tourism) and Mr Michael Masina (Culinary Lecturer) hosted an immersive lunch experience in the practical skills restaurant Ngeyethu. In this experience, guests were blindfolded whilst being served. This session was supported by the university’s PsyCAD unit, who facilitated conversation and reflection of this powerful and evocative experience in the learning environment STH Open Day Katlego Cindy Raboroko, Intern, TheKerzner@UJ
THRIVE ISSUE 6 DECEMBER 2025 27 CBE Honors Poster Competition Chef Faaiza Jamal won second place at the annual CBE Honours Poster Competition. Her research focussed on the awareness of health risks associated with fast food and soft drink consumption in Johannesburg Postgraduate Graduations
THRIVE ISSUE 6 DECEMBER 2025 28 Passing Down The Baton Curated by STH Alumni, for STH Alumni An event curated by alumni, for alumni, the event program paired STH Rising Star Alumnus Award recipient Brandon Adams (2021), and recent graduate Ayanda Magele (2025) as program directors. The program also included an address by STH Golden Circle Alumnus Award Recipient (1993), UJ Dignitas Award Recipient (2020), STH founding Board member and CEO of US-based Waterford Hotel Group, Len Wolman. In her introduction of Mr. Wolman, STH Director, Prof Diane Abrahams described him as someone who personified servant leadership and lauded his contributions to help build the STH legacy. The announcement took place at the school’s annual Alumni and Industry event, held on 9 October. Hosted with the aim of sustaining alumni engagement and connection, the event was a delightful reflection of the school’s own journey, as the university marks its 20th anniversary. Alumni and industry stakeholders from diverse backgrounds, generations and career paths converged on Kerzner building - to reminisce, reconnect and network. Robert Jasper and Amy Elliot are the 2025 STH Golden Circle and Rising Star Alumnus Award recipients, respectively.
THRIVE ISSUE 6 DECEMBER 2025 29 37th STH Golden Circle Alumnus Award Recipient The STH Golden Circle and Rising Star Alumnus Awards carry forward the school’s tradition of recognising alumni for their contribution to the sector. Accomplished hotelier and current General Manager for the flagship Sandton Sun and Towers Hotel, Robert Jasper is the 37th recipient of the STH Golden Circle Alumnus Award. The award is a status that is awarded to only one alum per year, and its ethos is considered a benchmark against which new generation tourism and hospitality leaders are developed. In his acceptance speech, Mr. Jasper reflected on his career journey, stating: “40 years ago, or so I started off at the hotel school in Smit street, with Dok Morne and Petra. I have had the most amazing journey along the way. I have worked in interesting places. I have worked with some interesting people and loved every minute of it. It is nice to be recognised but then again, it’s not just for me, it’s obviously because of the people you work with, that you have the success that you do”. Passing down the baton In special moment, Paul Elliot, himself a STH Golden Circle Alumnus Award Recipient (1994) expressed his pride he handed his daughter, Amy Elliot, the citation as the recipient for the STH Rising Star Alumnus Award. Amy Elliot, General Manager at the Marriott Hotel, Johannesburg Wanderers, joins a growing list of emerging leaders making their mark in dynamic field of tourism and hospitality. Accepting her award, Amy thanked everyone who voted for her as well as her family for their support. She highlighted that that the time had come for her to be more active in collaborating with the university, beyond receiving and training students at the hotel. Appreciation and Acknowledgements UJ Chief Financial Officer, Nolwazi Mamorare concluded the formal proceedings, with words of gratitude on behalf of the Vice-Chancellor, Prof Letlhokwa Mpedi and the Executive Dean for the College of Business and Economics, Prof Tankiso Moloi. Ms. Mamorare acknowledged the contributions of past STH leaders, notably the presence of Dr. Reinie (Dok) Mornet who attended the event with his wife Petra. From 1973 to 2003, Dr. Mornet was the director of the former TWR Hotel School. As senior project coordinator, he played a role in the establishment of the STH. “Your legacy continues to endure, said Mamorare. Other notable guests in the audience included Ms. Gillian Saunders (STH Board Member), past STH award recipients: Chef Rudi Liebenberg (Golden Circle 2007), Karen Boraine (Golden Circle, 2011), Duane Schroder (2018), Nancy Gaylard (Rising Star, 2017) and Bongani Kubheka (Rising Star, 2018). It has been fantastic to be back here after fourteen years, and I look forward to more engagements such as this. I also just want to give a special shout out to my first ever General Manager, Mr. Robert Jasper.
THRIVE ISSUE 6 DECEMBER 2025 30 Tourism is more than movement from one place to another. Beyond the act of travel, tourism is about the stories we tell, the cultures we showcase, even future we imagine. However, the tourism sector still labours under an outdated paradigm leaving immense untapped potential in tourism destination diversification. AfrofuturismCalls For Africa To Own Its Narrative Yet, for decades, this tower has been referred to as the Zimbabwe ruins, with the use of the term ‘ruins’ meant to relegate any significance of this history sternly to the distant past. Comparatively, the Colosseum is presented as an incredible feat of engineering that is linked intimately with modern life - its history continuing, its glory not yet spent. It falls then to all who value the significance of African history to reclaim the rightful title of Great Zimbabwe not just in academics, but in civil life, and retrace our stories as part of other stories that reach far back in time, and indeed have shaped the very world we inhabit today. In her famous, 2009 TED talk titled The Danger of the Single Story, Chimamanda Ngozi Adichie warns of the consequences of the single story, stating: “it robs people of dignity. It makes our recognition of equal humanity difficult. It emphasises how we are different rather than how we are similar”. The popular telling of history and heritage has fallen victim to this single story. Kamil Abudul-Karrim, MD Kaylon Karrim, Consultant Pam Golding Hospitality Owning the narrative Picture this: Two photographs of architectural wonders presented side by side. The first depicts the Colosseum - the well-known monument in Rome, Italy, which stands from about 6th century. The second image is another amazing feat of architecture - a 30m high tower of loose stones stacked without the use of any mortar that has, almost incomprehensibly, been standing since the 10th Century.
THRIVE ISSUE 6 DECEMBER 2025 31 It is important to remember that Afrofuturism is not a mythical concept, yet a uniquely African one. Afrofuturism offers us a framework through which we can imagine African destinations anew. In recent years the concept of Afrofuturism has been widely depicted and popularised on the silver screen through movies such as the Black Panther franchise. Yet, it is important to remember that Afrofuturism is not a mythical concept, yet a uniquely African one. It is put forward here that Afrofuturism can be defined as the reclamation of African history to establish the rightful identity of Africans (and the African diaspora) today, to be able to act as agents in their own future. This will require of destinations to delve deep and reflect on the narratives that currently shape them - their relevance to today’s generations of tourists and likely appeal to future generations. In the process, we may have to ask some uncomfortable questions such as: what if there was no colonisation? Where would Africa be? What would be build? How would we live? At the same time, we should retain pride in our unshakable sense of hospitality to all who seek it. Afrofuturism offers us a framework through which we can imagine African destinations anew, whilst reclaiming and owning the narrative instead of simply challenging it. Afrofuturism As African destinations continue to explore new and sustainable pathways towards tourism growth and development, it is worthwhile sharpening our focus around culture and heritage and moving towards owning the narrative and embracing the philosophy of Afrofuturism. Globally, cultural tourism is estimated to make up to 40% of all tourist activity. The post-COVID tourism sector has a seen strong demand for new and immersive experiences that are founded in community and general humanity. Destinations that can best align their tourism development initiatives in this area, will unlock greater value not only in terms of tourist arrivals and spend but also in terms of providing a compelling, diversified tourism offering and memorable experiences.
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