THRIVE ISSUE 6 DECEMBER 2025 17 AI Risks and Challenges It is a new technology and there will always be challenges. I still remember when the internet started, and people believed everything they read on the internet. Now, you go to two or three sources. I believe AI is a similar situation. Now people will search several options. That is a caution that we will have to do. What most concerns me is that AI learns so much about what we do and starts giving us information based on everything we have done, sometimes that does not allow us to broaden our horizons. So, if you have always stayed at these types of hotels, eaten this type of food etc., the results will be presented based on this pattern instead of presenting options to try something new (unless prompted). AI and Jobs in Tourism I always say to young people, AI will not take your job, but the person who knows about AI more than you do, is likely the one who will take your job. My advice is to embrace AI and understand it, understand what kinds of roles will be needed in the future, which roles AI cannot eliminate. In the past, when we used to hire people, we would say a person either has a chess or checkers mentality. Using that analogy, I think a lot of students need to start having more of a chess mentality, think carefully about their next move. Consider that in the future their jobs may change – it’s no longer about having one job for life anymore.
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