33 for its target audience. Using the unboxing experience of a pull-string charcoal bag as a precedent, his design further aligns with the local context. His design was selected for its holistic approach, brand consideration and alignment with sustainability. Rethabile Mosia won second place for her packaging design for the Boyde brand, created specifically for shipping. Her design was recognised for its innovation, offering a positive unboxing experience while prioritising sustainability. The packaging features a perforated tie or scarf hanger, giving the box a second life.
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