Table 1. Summary of key social media analytics for one video. Metric Value Video title How to wire a single-phase distribution board and load circuits - tutorial Online link https://youtu.be/6O90pFfHuOo Upload date 28 August 2020 Months active 31 Video duration 18 min 59 sec Total comments 186 Percentage positive >98% Total likes 3423 Likes per 1000 views 11 Likes vs dislikes 95,2% positive Total number of views 475 513 Average daily views ±440 Main traffic source Suggestions: 48% Subscribers accrued from video >8500 Subscribers per 1000 views 19 Total watch time >42 300 hours Average percentage viewed 29% Shares 4226 Shares per 1000 views 9 Audience 29% traffic from South Africa Figure 2. Thumbnail of the engineering video. Figure 2 shows the thumbnail of the video. The video in question achieved good metrics, which is one reason why this video is a recommended video on YouTube. Teaching Innovation for the 21st Century | Showcasing UJ Teaching Innovation Projects 2022 11
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