CBE STRATEGIC ALIGNMENT AND GOALS The College of Business and Economics has aligned itself to the UJ strategy 2035, vision, mission and values in our endeavours to be a reliable and trusted supplier of (in-demand) skills, knowledge, and advice to Africa’s leading businesses, governments, and institutions. The CBE mission is to transform the business landscape by offering cutting-edge business solutions through exploring the intersection between cutting-edge theory (innovative developments) and practical guided application. Our goals are to: Offer, through our teaching and learning platforms and our dynamic academics, reliable and trusted education that provides in-demand skills and knowledge to Africa’s leading businesses, governments, and institutions. Use the cutting-edge research and innovation of our human capital to provide reliable and trusted advice to Africa’s leading businesses, governments, and institutions. Purposefully engage globally and collaborate with Africa’s leading businesses, governments, and institutions to achieve societal impact and leverage the university brand, broader appeal, systems, and processes. TALENT MANAGEMENT Demographic Profile The staff profile within the College of Business and Economics is characterised by a high level of academic expertise and a strong commitment to local transformation. Academic and researchfocused staff constitute the largest person type at 70% (357 instances), while professional support staff make up the remaining 30% (153 instances). Our academics are notably distinguished, featuring 51 NRF-rated researchers and a significant percentage of academics holding doctoral qualifications. The gender distribution shows a predominantly female presence with 303 instances, accounting for 59% of the total workforce. From a nationality and race perspective, the profile is largely South African with 324 staff members belonging to designated groups, supplemented by a diverse international academic cohort of 61 individuals. This distribution reflects a strategic balance between maintaining high global research standards and achieving national transformation objectives. Performance Measures The CBE demonstrated exceptional institutional growth and academic excellence throughout 2025. Driven by a commitment to capacity-building and research impact, the year was marked by significant faculty advancement, specialised leadership development, and an enhanced national research profile. Staff Promotions and Career Advancement The College celebrated a robust cycle of promotions, reflecting the deepening expertise across its diverse schools. These advancements signify the successful progression of our academic pipeline: To professor: Professors C Okoro (Department of Finance and Investment Management, School of Management), C Schachtebeck (SARChI Entrepreneurship Education), M Hewitt (Department of Industrial Psychology and People Management, School of Management), G Els (Department of Accountancy, School of Accounting), M Biyase (School of Economics), and R Luke (Department of Transport and Supply Chain Management, School of Management). To associate professor: Nine colleagues transitioned to senior leadership roles: Associate Professors D Boikanyo, V Harilal (Department of Business Management, School of Management), O Takawira (Department of Finance and Investment Management, School of Management), T Zwane (School of Economics ), C Mara (Department of Business Management, School of Management), J Giddy (School of Tourism and Hospitality), S Nyikana (School of Tourism and Hospitality), I Ward (Department of Marketing Management, School of Management), and H Kesa (Food Evolution Research Centre, School of Tourism and Hospitality). To senior lecturer: The foundation of our teaching excellence was strengthened with the promotion of nine staff members, including Dr A Mphahlele (Department of Business Management, School of Management), Dr R Lekgau (School of Tourism and Hospitality), Dr T Mabitsela-Sewela (Department of Industrial Psychology and People Management, School of Management), Ms A Mhlongo (Department of Accountancy, School of group, 61% are pursuing degrees, 33% are enrolled in diplomas or certificates, and 6% are undertaking advanced diplomas. Our postgraduate body of 3 335 students (17%) shows an even higher female enrolment at 61%. This cohort is tiered towards advanced specialisation, with 60% in postgraduate qualifications below master’s level, 29% in master’s programmes, and 11% dedicated to doctoral research. Our commitment to excellence is reflected in a clear upward trajectory for both student success and research productivity. In 2025, we celebrated 5 797 graduates, consisting of 4 174 undergraduate and 1 623 postgraduate achievers. The calibre of our faculty continues to rise, with the number of academic staff holding doctorates increasing to 185, 51 – all of whom are NRF-rated scholars. This intellectual capital drove our research output to 732 units, averaging two units per capita with an exceptional 98% accreditation success rate from the Department of Higher Education and Training (DHET). We launched 24 academic initiatives specifically focused on societal impact and future-forward technology. These efforts have resonated with our students, resulting in a 91% undergraduate satisfaction rate and an 87% postgraduate module success rate, bringing our overall module success rate to 88%. Our dedication to quality and market relevance has been validated on the world stage: The Times Higher Education rankings currently place the CBE first in South Africa for Business and Economics, underscoring our position as a premier destination for business education. Beyond these metrics, the CBE experience is defined by inclusivity and the holistic wellbeing of our human capital. We foster deep, meaningful ties between staff and students, ensuring that as roles evolve alongside the technological revolution, we maintain a supportive, transformative environment that empowers the next generation of African leaders. School of Tourism and Hospitality 6 7 College of Business and Economics | Annual Report 2025 College of Business and Economics | Annual Report 2025
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