Wandisa Maseko Ayanda Rongo ABASA Winners The CoP introduces teaching innovations such as: New pedagogies that integrate cultural identity, heritage, tourism, intellectual property, and creative practice into entrepreneurship education. Interdisciplinary learning models that bridge business education, creative industries, and cultural studies. A developmental approach to intellectual property literacy, critical in cultural and creative industries. National collaboration and shared curriculum resources across universities. Inclusive models for teaching entrepreneurship, relevant particularly to creatives who traditionally fall outside formal business support ecosystems. These practical, contextual, socially engaged, and transformative innovations align with CBE’s vision of future-fit and -relevant business and economics education. Recognitions and Awards Our students continue to make a significant impact on both national and global stages, demonstrating the calibre of talent nurtured within the CBE. A primary highlight of our professional success is the performance of our accountancy students: 207 UJ candidates passed the Initial Test of Competence (ITC) set by the South African Institute of Chartered Accountants (SAICA). Notably, those writing the assessment for the first time achieved an impressive 87% pass rate, an improvement from 83% in 2024. The University of Johannesburg’s team from the Association for the Advancement of Black Accountants of Southern Africa (ABASA) also demonstrated exceptional skill, emerging as victors at the Joburg branch’s Big Debate Competition. In addition to the team’s overall win, individual students were recognised for their outstanding contributions: Best Speaker of the Day: Wandisa Maseko (first-year BCom Accounting) Best Rebuttal: Ayanda Rongo (second-year BCom Accounting) Best Collaborative Team: ABASA UJ 28 College of Business and Economics | Annual Report 2025
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