76 UNIVERSITY OF JOHANNESBURG PROGRAMME Qualification Code Minimum APS English CAREER CAMPUS EXTENDED DEGREE PROGRAMMES Bachelor of Arts (4 years) BA with specialisation in DEVELOPMENT STUDIES B7EX2Q 24-26 or 27 5 (60%+) or 4 (50%+) Social development and/or social changes practitioner; researchers of social change; activists who struggle and campaign for a different world and system; foreign service, enterprise and organisational development. APK BA with specialisation in LINGUISTICS B7EX3Q 24-26 or 27 5 (60%+) or 4 (50%+) Education – teaching of English to speakers of other languages; training; research and administration; business communication in the public sector; market research; Interpreting and translating; and academic career. APK BA with specialisation in LINGUISTICS AND LANGUAGE PRACTICE B7EX4Q 24-26 or 27 5 (60%+) or 4 (50%+) Language practitioner (translator, text editor, interpreter), language planner, languagemanager, lexicographer, terminologist, copy writer, journalist, subtitler, plain language specialist. APK BA with specialisation in STRATEGIC COMMUNICATION B7EX5Q 24-26 or 27 5 (60%+) or 4 (50%+) Brand managers, social media strategists, digital data analysts, online advertising planners, digital marketing managers, advertising and public relations specialists, media planners, development officers, communication officers, communication and reputation managers, stakeholder managers, corporate social responsibility specialists, media relations managers, company spokespersons to name a few. APK Note: In addition, interviews will be conducted with individual applicants. Note: The APS score in English, determines the range of the overall APS score. DIPLOMA PROGRAMME Diploma (3 years) PUBLIC RELATIONS AND COMMUNICATION D7002Q 25 5 (60%+) A PR Practitioner is involved with an organisation’s communication strategy. APB EXTENDED DIPLOMA PROGRAMME Extended Diploma (4 years) PUBLIC RELATIONS AND COMMUNICATION D7EX2Q 24 4 (50%+) A PR Practitioner is involved with an organisation’s communication strategy. APB
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