10 1ST Year Logo Design with Osmond Tshuma: Our first-year students had the privilege of their Logo Design unit being taught by accomplished designer and UJ Graphic Design alumna, Osmond Tshuma. Osmond is an award-winning designer from Zimbabwe, who specialises in typography, art direction, and branding. His work is informed by his heritage, which is incorporated into various aspects of his work and career. Among Osmond’s most notable project is the branding he created for the “Leaders: Africa” programme. For this project, the students had to rebrand one of three South African companies: Eskom, Telkom, or SABC. The task was to design a new logo and accompanying visual identity system that represents the company’s values and future success, addressing its current challenges and public perception, while centring its identity as an African, and South African business towards decolonising South African graphic design. 1ST Year Illustration and 2nd Year Branding with Courtney Hodgson: Owner of local brand and business Kiffkak, Courtney Hodgson, spent some time with our students this year transferring her skills in the two areas in which she specialises: illustration and branding. Courtney is an award-winning illustrator and designer and taught first-year illustration and second-year branding this year. The illustration unit focuses largely on visual storytelling in both traditional and digital media, whereas the second-year branding unit teaches students how market research informs a suitable design execution for brand development. 2ND Year Advertising with Kgabo Mametja: Our second-year Advertising unit was presented by successful designer, illustrator and art director, Kgabo Mametja. Kgabo has worked for a variety of local and international clients, including Lego, Nike, Penguin Random House and Puma. Kgabo set a fun brief for our students requiring them to develop a campaign for Birkenstock, delving into print, digital and video. 3RD Year Advertising with Fiona O’Connor and Dr Lize Groenewald: This unit was coordinated by Fiona O’Connor, an executive art director who has worked with Havas and Ogilvy. Fiona has worked projects for clients, such as KFC, Mercedes, Emperors Palace and Jik. The unit was also coordinated and taught by Dr Lize Groenewald, our esteemed former HOD. The students received briefs that were developed by honours students in UJ’s Strategic Communications Department. This unit required students to develop clever, innovative campaign concepts and professionally crafted works of design that successfully carry the campaign messages through each deliverable. INDUSTRY LECTURERS
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