College of Business and Economics | Annual Report 2024 31 Prof Nieuwenhuizen is a mentor in the Venture Mentorship Service (VMS) of the Technology Transfer Office. VMS is a mentorship programme based on the Massachusetts Institute of Technology (MIT)’ Venture Mentoring Service (VMS) Model. Mentors work together in teams to assist students who plan to start their businesses and those who have businesses but need assistance. The research produced by the team captures a wide range of entrepreneurial topics, contributing to the vital role and knowledge-building of the chair: Entrepreneurial Education & Intrapreneurship: Several studies assess the impact of entrepreneurial education on university students, emphasising its role in fostering an intrapreneurial mindset. Contributions explore how education influences entrepreneurial orientation and how institutions can better prepare students for dynamic business environments. Digital Transformation & SMEs: Research on digital maturity and transformation among small and medium-sized enterprises (SMEs) is a prominent theme. Studies investigate digitally driven business model innovations, the role of digital platforms in shaping business ecosystems, and the factors influencing SMEs’ adaptation to emerging technologies. Sustainability & Business Model Innovation: Sustainability is a recurring focus, with research examining eco-innovators, AI-driven sustainability initiatives, and how business model innovation can contribute to sustainable entrepreneurship. Contributions explore the intersection of technology, sustainability, and business strategy. Entrepreneurship in Diverse Contexts: The collection includes comparative studies on minority entrepreneurship, female immigrant entrepreneurs, and family firms, offering insights into the unique challenges and opportunities faced by underrepresented groups in business. Artificial Intelligence & Innovation: The role of AI in business model innovation is explored extensively, including its applications in healthcare, sustainability, and digital transformation. Research also delves into AI’s impact on strategic management and top management roles. Systematic Literature Reviews & Bibliometric Analyses: Several contributions provide indepth bibliometric reviews across topics such as entrepreneurship in family firms, knowledge management, digital health innovation, and the evolution of entrepreneurship education post-COVID-19. These studies map existing research landscapes and identify future research directions. Regional & Sector-Specific Entrepreneurship Studies: Contextualised research includes investigations into entrepreneurial environments in national park tourism, townships, and emerging economies. Studies highlight how entrepreneurship training and education impact specific industries and regional economies.
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