30 overview the Johannesburg Business school (JBs) is committed to delivering world-class business education that focuses on african context and is ready for the fourth industrial revolution (4ir). JBs is purpose driven for sustained impact on the social, political and economic changes and challenges of the african continent. our unique and reimagined approach to business education provides authentic, relevant as well as practical knowledge and skills for smEs, to positively impact employment creation and economic growth contribution in south Africa and Africa. the JBs mBA aims at training people to grow small- and medium-sized businesses. And in doing so, it creates jobs and expands our economy by promoting the businesses growth. JBs will develop a complete ecosystem to foster new and established entrepreneurs to succeed within an African and innovative market. executive educAtion in 2019, the JBs offered sixteen executive education programmes for public and corporates alike. our customised corporate offerings are targeted, and the bespoke interventions are rich in industry insights and reinforced by the latest innovative 4iR thinking. some of the topics covered in 2019 include: shared value; innovation; project management; strategic planning, thinking and implementation; Behavioural economics; the art of storytelling; the manager’s toolkit and Coaching and mentoring. mAsterclAsses masterclasses offered included, inter alia, Barriers to entry and the link between competition; regulation and inclusive growth for smEs; leadership principles; strategy series; Coaching and mentoring; innovation series; generating shared value; and Customer centricity. (1) women entrepreneurship And leAdership For AFricA (welA) the women Entrepreneurship and leadership for Africa (wElA) programme Committed to delivering world-class business education that focuses on the African context proF lyAl white Director: Johannesburg Business School is presented in partnership with the JBs and China Europe international Business school (CEiBs). it is a practical, applied programme that examines the issues, challenges and opportunities women face in creating, managing and leading companies in africa. the programme is specifically designed for women entrepreneurs and is focused on enabling them to identify business opportunities as well as maintain viable and sustainable enterprises. in 2019, JBs had its first cohort and travelled to China where they joined women from across africa. they had the opportunity to gain knowledge and insight, network and visit notable places such as the Yiwu international trade City and the world’s largest retailer and e-commerce company alibaba. (2)
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