College of Business and Economics Annual Report 2017 56 My postgraduate studies at UJ has been an invaluable experience to my personal and professional growth. UJ challenges students academically and inspires creativity. A strong leadership quality was cultivated throughout the year from all the group projects we’ve completed. The practical element of my studies was a huge learning curve. The marketing honours students were required to participate in the Google Online Marketing Challenge (a global competition), to facilitate the practical learning of this important skill and as such, we broadened our digital minds and truly discovered the power behind Google as a strategic marketing tool. Another notable practical skill was the creation of realistic marketing campaigns for industry partners such as Colgate-Palmolive. This industry-related experience opened potential work opportunities for many of the graduates. UJ has also made it easy for me to transition into the work-world seamlessly. I believe that ‘Education is about inspiring one’s minds and not just about filling one’s head’ (Suli Breaks). UJ has effectively done this and for that, I am so grateful to have studied at this institution! ERICA LESNA-MARANETTO Graduate programme | Colgate-Palmolive EXCEPTIONAL ALUMNI
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