College of Business and Economics Annual Report 2017 54 • Service-learning projects whereby our students engage in projects that contribute to experiential learning while uplifting the community. The Department of Marketing Management, for example, had projects that required students to identify small and micro-enterprises as well as community-based non-governmental organisations in their area and assist them with the development of their marketingrelated plans. Some groups worked on development of overall marketing plans while others worked on strategic brand plans and social media plans. The projects were spearheaded by different lecturers in the Department including; Mr Njabulo Mkhize, Mrs Nombulero Dilotsotlhe, Ms Melissa Zulu, Ms Nicole Cunningham and Dr Isolde Lubbe. The projects were very successful, such that some caught the media’s attention and were featured on radio. • Volunteer activities by students and staff. This entails volunteering time and other types of resources to good causes with the aim of making a positive difference in other people’s lives. Staff and students in the SCiiS were involved in many such initiatives in 2017. For example, the Department of Applied Information Systems was involved in activities involving a number of high schools, including the Westbury High School and the Metropolitan UJcall High School. The Department also worked on some projects with the Cyril Ramaphosa Adopt-a-School Foundation and with the Gauteng Department of Education on the Tablet Training for Gauteng Teachers and Principals project. The Department of Information and Knowledge Management has a Bottle-top for Wheelchairs project, which they run together with two schools around the University. Through this initiative, they are able to exchange bottle-tops for wheelchairs that are then donated to people in need. In 2017 the Department was able to collect 110 000 bottle-tops. ACCOMPLISHMENTS Among the many exceptional achievements in the School in 2017 included: • Receipt of the Digital Empowerment Award at the 2017 Bluemagnet Achievement Award Ceremony for the School’s Commitment to Digital Empowerment. • BComHons Marketing Management students Joshua Surat, Jenna Green, Jordan Baum and Erica LesnaMaranetto, were announced as semi-finalists in the Google Online Marketing Challenge (GOMC, 2017). The GOMC is a global competition entered by thousands of Digital Marketing students each year.
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