School of Consumer Intelligence and Information Systems (SCiiS) College of Business and Economics JULY 2024 NEWSLETTER | VOLUME 14
Message from the Director of SCiiS As the Director of the School of Consumer Intelligence and Information Systems, I am delighted to highlight our recent achievements and reflect on my journey since assuming office. I can officially say I have found my feet and feel much more settled. This was made possible by meeting every single member of the school for our informal coffee talks, which I thoroughly enjoyed and loved. These conversations have been invaluable in understanding our collective goals and challenges. Amidst finding our rhythm, it is heartening to see that the train is moving full steam ahead, and we are all collectively marching towards greatness. A standout accomplishment is the first PhD achieved by Dr. Khensani Xivuri, a significant milestone for the Centre of Applied Data Science. I am also pleased about the active participation of industry partners and distinguished scholars within the school contributing significantly to our mandate. The Technopreneurship Centre has continued to make good waves, hosting innovative events that contribute to our believe of seeing technology as an enabler for solving our societal challenges. Our academic staff across the three academic departments are at the heart of everything we do. Their collaborative efforts in promoting impactful teaching and learning, along with research seminars focusing on strengthening our research footprint, are a true testament of our commitment to making an impact. A big thank you to everyone involved in these efforts. I am also pleased with the PhD achievement by Dr. Semona Pillay, what an excellent way to start the year. I am incredibly proud of her accomplishment, and I am looking forward to many other red gowns in the school. I also want to celebrate a significant achievement by Prof. Kofi Maduku, who received an NRF rating of C2. This accomplishment is inspiring, and I am proud to have one of our own making such significant presence in the academic landscape. The start of the year has been eventful and rewarding for us as we celebrated the Honorary Doctorate of Thebe Ikalafeng. What is inspiring more is Thebe’s contribution to the University at large, as a facilitator for our VC Prof Mpedi’s book and his commitment to sharing his marketing and branding expertise not only with the SCiiS team but also with the broader College of Business Economics (CBE) family and UJ at large. To our valued partners, I extend my heartfelt gratitude for your unwavering support of our School and University. Your contributions in all its form, from the company 3M's funding for student academic fees to guest lectures, awards sponsorship, and expert participation in seminars, have been invaluable. Thank you from the bottom of our hearts! To my vibrant and most committed team, your tireless effort and dedication are truly inspiring. Together, we forge ahead towards inclusivity, transparency, fairness, and accountability. Stay brilliant, and let's continue this journey of excellence. Dr Stella Bvuma Director: School of Consumer Intelligence and Information Systems (SCiiS) 2
Student News Breaking Barriers: Dr. Khensani Xivuri's Historic Achievement at the University of Johannesburg. On Thursday, March 14th, the University of Johannesburg (UJ) witnessed a historic moment during its first graduation ceremony of the year. Among the happy crowd of graduates, one name stood out with extraordinary significance – Dr. Khensani Xivuri, the trailblazing recipient of the first PhD in Applied Data Science from the UJ Centre of Applied Data Science, marking a milestone as the first Black female to achieve the qualification. Hailing from the rural area of Malamulele in Limpopo province, Dr Xivurii's journey to academic excellence was paved with resilience and determination. Her ascent from humble beginnings to the apex of scholarly achievement serves as an inspiring testament to the indomitable human spirit and the unwavering pursuit of one's aspirations despite formidable challenges. As the first and sole Black female to attain a PhD in Applied Data Science from the University of Johannesburg, Dr Xivuri's accomplishment transcends individual success – it represents a beacon of hope and inspiration for countless others, especially for young women in rural areas. Her historic achievement not only shatters glass ceilings but also paves the way for future generations of aspiring scholars, particularly those from underrepresented communities, to dream boldly and pursue their ambitions with unwavering determination. In celebrating Dr Xivuri's historic milestone, the University of Johannesburg not only honours her remarkable achievement but also reaffirms its commitment to encouraging a culture of excellence, diversity, and inclusivity. As Dr Xivuri continues to trailblaze new paths and inspire future generations, her journey stands as a powerful reminder that with perseverance, resilience, and unwavering determination, any dream is within reach, no matter how daunting the obstacles may seem. 3
AIS x MM Integrated assignment. For the second consecutive year, the Department of Applied Information Systems (AIS) and the Department of Marketing Management (MM) collaborated on a third-year project integrating marketing strategy and application development. This year's project included three phases of workshops with industry partners, put together by Prof. Josef Langerman (AIS) and Dr. Semona Pillay (MM). Phase 1: The project kicked off with a “meet and greet” on February 26th, where students from both departments were introduced and briefed on their responsibilities. BSG, a leading technology consulting firm, facilitated team-building exercises and introduced human-centric design principles to help students approach their integrated assignments effectively. The students praised the BSG team for their clarity and helpful insights. Phase 2: On March 4th, Liberty organisation conducted a design thinking workshop, engaging students in brainstorming and affinity mapping session. The aim of the session was to equip students with skills to create consumer personas and develop preliminary app ideas, focusing on customer-centric problem-solving. Phase 3: The final phase took place on April 19th at Liberty’s high-tech headquarters. The event featured industry partners such as: Pepper, Standard Bank’s Digital Ambassador Robot, showcasing the integration of AI and marketing. Students received 3D printed key rings with QR codes linking to career opportunities and they participated in networking sessions and enjoyed prize giveaways. 4
Alumni Spotlight: Adele Kayitare's Professional Excellence. Meet Miss Adele Kayitare, a proud alumna of the Department of Information and Knowledge Management (IKM). She completed her undergraduate degree in Information Management in 2022 and followed it with a BCom Honours in Information Management in 2023. Currently, she is serving as an evidence inquiry professional at PMD Insurance, where she is assigned with collecting, analysing, and interpreting information within the claims unit. Notably, in just her second month on the job, Adele achieved an outstanding 9.5/10 KPI score, earning the highest recognition on the floor. Her academic journey has equipped her with the necessary intellectual competencies and practical skills for success in information management. Aspiring to further enhance her skills, Adele is actively pursuing relevant short courses to become a data analyst. She is proud to have received the Employee of the Month award at PMD Insurance for her exceptional performance. This recognition underscores her dedication to excellence and continuous improvement in her field of practice. In 2021, Adele had the privilege of serving as a Peer Mentor for first-year students, providing guidance and support during her university journey. Additionally, she is eager to contribute to the department's initiatives as an engaged and active alumna. Looking ahead Adele’s goal is to continue making meaningful contributions to the field of information management, leveraging her skills and experiences to drive innovation and excellence. In Adele’s words she said: “I appreciate the opportunity to share my journey with the Information Management department's newsletter reader." Coca-Cola connects with BComMarketing students. In an innovative collaboration, the BCom Marketing students were offered a unique project by Coca-Cola to connect the iconic brand with the Generation Z in SA. The interaction, on February 28, was guided by Ms. Silke Bucker, Senior Director of Coca-Cola Category Africa, and Ms. Yvonne Musoko, Brand Director at Coca-Cola TM – Africa. The project began with a detailed overview of Coca Cola’s history and its evolution, including the creation of its distinctive bottle, highlighting the brand's commitment to innovation. The students were tasked with exploring how Coca-Cola can embed its 'Real Magic' into the lives of young consumers, moving beyond traditional marketing to make a genuine connection. Students were to conduct understanding of the target audience, identify their passion points and craft an engaging activation plan. This approach not only provides practical learning for the students but also prepares them for the professional world, merging academic theory with real-life business challenges. Through this partnership, Coca-Cola and the University of Johannesburg aim to cultivate the next generation of marketing talent, ready to bring creative solutions to contemporary marketing challenges. Dr Isolde Ward, HOD of the Marketing Management Department and Mr AB Ledikwe, lecturer in the same department were also in attendance, underlining the importance of the project. 5
Applied Information Systems Department Launches Research Seminar Series. The Department of Applied Information Systems (AIS) has initiated a series of research seminars tailored for academics, with a focus on post graduate students. The inaugural seminar, held on March 11th, focused on understanding and conducting a Bibliometric Analysis facilitated by Prof Carl Marnewick and Ms Rofhiwa Mmakhuthe. The seminar provided theoretical insights into bibliometric analysis tools and included practical demonstrations using various tools like VosViewer and Biblioshiny. The attendees learned methodologies for conducting searches within the Scopus database, aimed at enhancing their research capabilities. The session further aimed to equip participants with both theoretical knowledge and practical skills essential for leveraging bibliometric analysis tools in their respective fields. Innovative Entrepreneurship Training Program Held in Johannesburg, Montecasino. The Technological Higher Education Network South Africa (THENSA) and the Department of Science and Innovation (DSI) recently concluded their Entrepreneurship Training Programme, which took place from April 14-19, at the Montecasino Conference Rooms in Johannesburg. Funded by the DSI, the program equipped aspiring entrepreneurs from various universities with essential business skills. The training brought together 26 students from various institutions namely, Vaal University of Technology, University of Johannesburg, University of South Africa, and University of the Witwatersrand. Among the participants were four students from the School of Consumer Intelligence and Information Systems (SCiiS) —Ms Yonela Charlie, Mr Caleb Diba, Mr Daniel Mahandana, and Mr Sabelo Ndlovu, who each showcased impressive engagement and received certificates of completion. The program is designed to support entrepreneurs at various stages, from novices to those looking to expand their business ideas. Participants benefited from mentorship, hands-on workshops in business planning and financial management, networking opportunities, and expert guidance. Ms. Kogie Pretorius, Project Manager at THENSA, highlighted the success of the program in fostering entrepreneurial skills among students, allowing them a break from their academic routines to focus on business development and growth. This initiative is part of THENSA-DSI's ongoing commitment to nurturing entrepreneurship among South African youth, which is crucial for economic growth, innovation, job creation, and global competitiveness. We are excited to be active participants of the project. 6
Department of MM- 3M Bursary Appreciation Breakfast. On the 15th of April, we hosted an appreciation breakfast in collaboration with the Department of Marketing Management and the company namely, 3M, who awarded bursaries to 28 deserving students from Diploma to Honours degree level. Dr Isolde Ward, HOD and Dr Nicole Cunningham, Deputy HoD for Undergraduate Studies and Teaching & Learning led this initiative with a focus to support teaching and learning to address student funding. Hearing from the bursary recipients when they shared their stories was heartfelt as guests realised how this opportunity from 3M is providing students with the opportunity to further and complete their studies without having to worry about outstanding fees. As one of the recipients said, “It’s not just about the financial assistance, but reminding me about my why.” Indeed, this is not just a provision of funding, but rather an investment towards bettering the lives of students. The Department of Marketing Management once again extended words of appreciation to the 3M team for their generosity and for making impact in the student academic lives. Thank you, 3M, for your contribution to the future leaders of our society. CADS Masters Orientation Ignites Students Journey in Data Science. Excitement filled the air as the Masters Orientation kicked off on the 23rd of February, marking the beginning of an exhilarating journey for students in data science. During the orientation, students were immersed in a world of innovation, research, and boundless possibilities as they delved into the intricacies of data science. Led by faculty members and industry experts, the orientation provided a comprehensive overview of the program, its objectives, and the myriad opportunities it offers. Through engaging discussions, interactive sessions, and hands-on activities, students gained insight into the transformative potential of data science and its role in reshaping industries and driving innovation. From exploring technologies that aim to understanding the ethical implications of data-driven decision-making, the orientation laid the foundation for students to embark on a path of discovery and growth in the field of data science. 7
Technoprenuership Centre: Hack_Are_Tech Shines with Innovation and Tenacity at NEMISA Datathon. Team Hack_Are_Tech recently participated in the NEMISA Datathon, held from February 21st to 23rd, in East London. The team's performance was nothing short of impressive, reflecting their dedication to innovation and problem-solving. The NEMISA Datathon provided an opportunity for participants to utilise data to address societal challenges, and the team rose to the challenge with enthusiasm. Through collaborative efforts and technical expertise, the team navigated complex datasets and brainstormed creative solutions to the problems presented. The datathon served as a stepping stone in their journey towards making a meaningful impact through data-driven innovation. A Day of Discovery: Girls in ICT Day at the Technopreneurship Centre. UJ’s Technopreneurship Centre buzzed with enthusiasm on May 10, as it hosted the Girls in ICT Day. This event was designed to inspire and equip girls from Florida High School with the skills and confidence needed to pursue careers in ICT. The day was marked by engaging workshops on computer systems, Python, web development, and mobile development, led by Technopreneurship Centre Ambassadors; Heritier Kaumbu, Adrien Belo, Nokhule Ngubane, and Randy Ngubo and facilitated by Ms Yonela Charlie. A standout moment was the visit to the VR Lab at UJ Library, where the students and the Helios Tower team experienced the possibilities of virtual reality, highlighting the event's focus which was hands-on learning. The event concluded with a sense of achievement and anticipation for future endeavours in technology, emphasising the importance of increasing women participation in ICT. Celebrating Success: W&R SETA Graduation Ceremony. At the UJ STH auditorium the department of Marketing Management hosted the W&R SETA graduation ceremony for students who completed their certificate in Retail Management on April 26th. The ceremony featured inspiring speeches from SETA CEO, Mr TomMkhwanazi and Mr. Grant Jooste, CEO of Batho Pele, who emphasised humility and community contribution. Former WRSETA Chair, Dr. Beate Stiehler-Mulder shared her pride in the program's growth from a pilot to a transformative experience for graduates. Top achievers Nomthandazo Matlaila and Bongiwe Mhlope recounted their journeys of overcoming doubt to achieve confidence and success through the program. Also in attendance was Dr Semona Pillay, the current WR-SETA Leadership chair who mentioned that one of her objectives is to navigate collaborative opportunities, anchor in knowledge creation, and chart a course towards a future where every student’s potential is not just realised but celebrated. The event wrapped up with a luncheon, offering a chance for networking and celebration among graduates, families, and friends. Congratulations to all graduates! We are eager to see your continued success in the retail industry. Special thanks to our partners KONKE, Telkom, Batho Pele, and FNB for their ongoing support. 8
Distinguished Honours Made in Africa: Honorary doctorate for Thebe Ikalafeng. One cannot discuss African branding without mentioning the name of Thebeeitsile Ikalafeng. On 19 March, the University of Johannesburg awarded Thebeetsile (‘Thebe’) Ikalafeng a PhD Honoris Causa in Marketing Management for his remarkable contributions to the field of marketing and branding. His keynote presentation at the graduation ceremony urged graduates and guests to take on the responsibility to tell the story of Africa, because only Africa can save Africa. We were delighted to host the family and friends of Thebe, for dinner at the Johannesburg Country Club and in attendance was our VC Prof Mpedi, the Register Prof Bettine, Director of SCiiS Dr Stella Bvuma and HOD of the Department of Marketing Management Dr Isolde Ward just to name a few. Akin to the Kimberley diamond rush in the 1860s and 1870s, Thebe embodies the spirit of his hometown of Kimberley: he, too, is a diamond discovered in the rough. The young Thebe caused a stir when he moved to Johannesburg to study accounting, later finding his passion for marketing by chance. Three decades on, he is a global African Hall of Fame marketer and branding authority. Thebe’s journey to this pinnacle of recognition has been marked by a series of remarkable accomplishments. Armed with a BSc in Marketing and an MBA in Strategy and Marketing from Marquette University, USA, his career spans three decades. Notably, his roles at Colgate Palmolive and at Nike, where he was Chief Marketing Officer for the African continent, garnered over 75 industry awards globally. Beyond his corporate endeavours, Thebe’s impact continues to be felt in initiatives such as Brand Leadership and the Brand Africa initiative, both with the aim to enhance Africa’s global image and competitiveness. His dedication to talent development led to the establishment of the Africa Brand Leadership Academy, reinforcing his commitment to African excellence. The University of Johannesburg celebrates Thebeeitsile Ikalafeng’s extraordinary contributions to the field, and his unwavering dedication to Africa’s growth and development. We are honoured to honour you Thebe! 9
Celebrating Success in the CBE - We bagged a C2 NRF Rating! SCiiS is thrilled to extend heartfelt congratulations to Professor Daniel Kofi Maduku, Deputy Head of Research and Postgraduate Studies for the Department of Marketing Management, for achieving a C2 rating outcome. Professor Maduku's dedication and expertise in the field of Marketing Management have been recognised with this C2 rating. His contributions to research and postgraduate studies have significantly enriched the academic landscape within SCiiS. This achievement is a testament to Professor Maduku's commitment to excellence and scholarly pursuit, and we are incredibly proud to have him as a valued member of our school. We applaud Professor Maduku for his outstanding accomplishment and look forward to continued success and impactful contributions in the field of Marketing Management. Staff News CADS Welcomes Esteemed Professors of Practice for Data Science Advancements. In a momentous occasion, the Centre for Applied Data Science (CADS) welcomed esteemed individuals to the team. Dr. Mark Nasila, Chief Data & Analytics Officer: Chief Risk Office at FNB and a current Professor of Practice, was joined by incoming Professors of Practice, Dr. Brenda Didi-Quvane, Chief Risk Officer at Momentum Metropolitan and Dr. More Manda, Chief Information Officer at Mintek. We are excited for this collaboration wherein each one of them will be bringing a wealth of expertise and achievements from an industry expertise coupled with their doctoral qualifications. Joining CADS as a Professor of Practice (PoP) will enable us to spearhead groundbreaking advancements in data science education and research. Their combined knowledge and experience are a promise to bridge the gap between academia and industry, paving the way for a brighter future in the field of data science. The title of Professor of Practice acknowledges individuals primarily for their expertise and achievements outside of academia. Unlike traditional professors, they may not necessarily hold a PhD (in their case they do, which is a great added advantage!) or have an extensive portfolio of academic research. However, their practical knowledge and industry experience bring invaluable insights to our academic community. 10
PhD bagged! and we are still counting…. Dr. Semona Pillay has made her contribution to the field of marketing management with her recently completed Doctorate. On March 19, she achieved a major milestone by earning her PhD in Marketing Management. Her thesis, supervised by Professor Ilse Struweg and co-supervised by Professor Christine De Meyer-Heydenrych, focused on the topic: "A Conceptual Framework for Online Consumer Decision Making in an Emerging Market." Dr. Pillay's research explored how consumers in emerging markets make online purchasing decisions, considering data access and involvement. The study revealed that limited data access in remote areas hinders online shopping, with consumers spending little on data, while sufficient data access in developed areas enables consumers to shop online with ease, using more data. The research also found that low-involvement purchases, like everyday items, are quick and convenient, while high-involvement purchases require more time and effort. Moreover, limited data access hurries the decision-making process, making consumers uneasy about online shopping, whereas sufficient data access allows consumers to take their time, making more informed purchasing decisions. Overall, the research highlights the importance of reliable telecommunications infrastructure for confident online shopping experiences and provides valuable insights into consumer behaviour in emerging markets, emphasising the need for improved data accessibility. Well done Dr Pillay, we celebrate your achievements with pride. Dr. Stella Bvuma Appointed to SA Tourism Board. Dr Bvuma has been appointed to the newly approved SA Tourism Board. The Cabinet confirmed her appointment along with other board members on February 28, signalling a promising direction for the promotion of South Africa as a leading tourist destination. The SA Tourism Board, a public entity under the Department of Tourism, was established by the Tourism Act of 2014. It is tasked with the strategic oversight and marketing of South Africa both domestically and internationally. Dr. Bvuma brings a wealth of knowledge and experience to the board, reflecting the high calibre of professionals appointed to oversee the business and affairs of SA Tourism. Having experienced in serving in boards, her expertise in technology and strategy within public sector will steer the SA tourism towards achieving their mandate. We extend our heartfelt congratulations to Dr. Bvuma and wish her every success in her new role, confident that her contributions will enhance South Africa’s appeal as a top tourist destination globally. 11
Unveiling the Future: A Deep Dive into AI and Data Science with the Technopreneurship Centre and Standard Bank. The Technopreneurship Centre was hive of activity on April 18, when Standard Bank Group co-hosted, an enlightening webinar titled "A Day in the Life of an AI Engineer." Mabu Manaileng, a principal AI engineer, led the session providing a glimpse into the challenges and rewards of his role. Johann Myburgh, head of Standard Bank's Data Science Mastery Programme, delved into how data science is shaping personalised banking solutions. Vanessa Oger, Programme Manager for Youth Development & Employment at Standard Bank, also spoke on training young professionals in data science preparing them for future careers. The event showcased the fruitful collaboration between academia and industry, emphasising their commitment to promote a tech-savvy workforce. Public Lectures and Webinars A Public Lecture That Sparks a Vision for Africa's Future- hosted by Department of MM. On April 4, shortly after a stirring radio interview on UJFM, Honorary Doctorate Thebe Ikalafeng, delivered a compelling public lecture titled “Reimagining Africa: Shaping a sustainable global African identity and prosperous future.” The event, organised by the Department of Marketing Management, drew an international audience, underscoring Ikalafeng's influential vision for the continent. Ikalafeng discussed Africa's historical context and its influence on current challenges, emphasising the importance of Africa setting its own agendas rather than following external ones. He revealed a striking statistic from Brand Africa: 85% of Africans prefer foreign brands over local ones, advocating for a shift to embrace and promote African brands globally. Highlighting the detrimental "three Bs" — blaming, begging, and borrowing. Thebe championed a new approach centred on branding. He asserted that effective branding could transform Africa’s global identity and economic future, embodying his honourary title, which means "the shield has arrived," signifying his role in championing Africa's potential and prosperity. INVITATION You are invited to an ONLINE PUBLIC LECTURE with Honorary Doctorate Thebe Ikalafeng entitled: Reimagining Africa: Shaping a sustainable global African identity and prosperous future DATE: 4 April 2024 TIME: 10:00 – 11:00 (SAST) LOCATION: Online Register your attendance: HERE About Honorary Doctorate Thebe Ikalafeng MABU MANAILENG Principle AI Engineer JOHANN MYBURGH Head: Data Science Mastery Programme, Personalisation CoE, PPB Group VANESSA OGER Programme Manager, Youth Development & Employment at Standard Bank 12
Unpacking SA’s retail landscape. The Vice President and Chief Marketing Officer of PepsiCo Southern Africa, Mr Martin Neethling, was a guest of the University’s Department of Marketing Management and the Marketing Association of South Africa during an online lecture on April 03. The event, titled "Understanding the South African Retail Landscape: Evolving Consumer Behaviours and Emerging Shopping Trends," attracted students, lecturers, and industry professionals. Mr. Neethling explored significant shifts in the retail sector, particularly the rise of informal trade driven by the need for greater accessibility and lower transport costs in response to ongoing inflation in the Fast-moving Consumer Goods (FMCG) sector. This insightful session highlighted adaptive strategies for businesses facing evolving consumer demands. 13
Guest Lectures Industry Expert Mr. Racy Hlahla Elevates Retail Strategy Learning. In the vibrant classroom at UJ APB campus, the Advanced Diploma in Retailing students had the unique opportunity to learn from Mr. Racy Hlahla, the Operations Manager for Inland North at Markham. Mr. Hlahla, who is well-versed in Retail, Retail Operations, Senior Management Development, Business Administration, and Management, led a dynamic 2-part industry masterclass on retail strategy and financial analysis. The masterclass involved engaging in mini case studies and practical activities, tailored to equip students with a hands-on understanding of retail strategies. This masterclass was particularly beneficial as it tied directly into the students on Strategic and Contemporary Retailing plans industry-integrated assignment, providing them with real-world perspectives and strategies to enhance their academic projects. Empowering Entrepreneurs: Foster Awintiti Akugri Shares Startup Insights at Technopreneurship Centre. On the 14th of March, The Technopreneurship Cenre held a workshop featuring Foster Awintiti Akugri, the dynamic entrepreneur behind Innovation Village in Ghana. The students had an opportunity to dive into the secrets of start-up success and gain invaluable insights from Foster's wealth of experience in the field. The workshop served as a platform for attendees to engage with Foster first hand and gain clarity on various aspects of the start-up journey. Through interactive discussions and real-life case studies, Foster provided the students with a roadmap for navigating the challenges and seizing the opportunities inherent in the startup ecosystem. 14
Personal Selling (PRS01A1) Module in MM Department. A seasoned medical sales representative at Aspen Pharmacare, South Africa, Mr. Lee Ndlovu delivered a guest lecture for the Personal Selling Module with 2nd year National Diploma students in Marketing and Retail Management on the 1st of March. Drawing on his wealth of experience, Mr Ndlovu highlighted the practical aspects and significance of a salesperson in the pharmaceutical sector. The lecture centered on the daily responsibilities and challenges faced by sales professionals, providing students with a realistic view of their potential future careers. Mr Ndlovu emphasised critical skills such as active listening, effective communication, and problem-solving, crucial for success in the field. The interactive session allowed students to engage with Mr. Ndlovu, asking questions about his journey, seeking advice, and discussing other important aspects within the industry. The lecture not only imparted practical knowledge but also served as a source of inspiration, instilling a sense of hard work and dedication among the students. A token of appreciation, Mr. Steven Mbeya (module lecturer) extended on behalf of UJ Marketing Management, expressing gratitude for the insightful session. Secure by Design with Keitumetsi Tsotetsi in the Department of AIS. On May 20, Ms. Keitumetsi Tsotetsi, a Senior Specialist in Digital Security Design at MTN, visited the Department of Applied Information Systems. Mr. Ronny Mabokela, Head of the Technopreneurship Centre and Deputy Head for SLP's and Online Programmes, invited her to deliver a guest lecture to third-year Business Information Technology students. Ms. Tsotetsi's lecture focused on the "Secure by Design" approach, which emphasises integrating security features from the start of the software development process, rather than as an afterthought. She shared valuable insights and real-world examples, illustrating the importance of building security into software from the ground up. Ms. Tsotetsi also discussed various techniques and tools that are essential for this process. The students left the lecture inspired and excited, equipped with a deeper understanding of software security. They felt motivated to apply the "Secure by Design" principles in their future projects. 15
What marketing is and what it isn’t? The BCom Honours in Marketing Management students received a thought-provoking guest lecture from Molise Moloi, Marketing Executive at Old Mutual on the 9th of March. Mr Moloi has a wealth of experience and knowledge in the marketing industry, having previously worked for many renowned companies such as Coca-Cola, Investec, MTN and Mercedes Benz. He touched on how marketing is a strategic enabler and that no amount of tactics can make up for a bad strategy. Mr Moloi gave the students insights on his transition from working in a strict marketing role to business strategy, emphasising the need for our honours students of upcoming marketers to think 10 years into the future to give customers solutions for today. Inside the Fast-Paced World of Banking Transactions with Nedbank’s CIO by Department of AIS. On May 9th , BCom Honours Information Systems students experienced the high-speed world of banking first hand when Marijke Guest, CIO of Nedbank Payments, showcased live customer transactions right from her laptop. Demonstrating how a simple card swipe in Milan zips through multiple checkpoints and lands in South Africa within milliseconds, Ms. Guest revealed that Nedbank processes an astonishing six transactions every second. This real-time demo highlighted the critical balance of speed and security, showing students the thrilling and intricate dance of global banking operations. A rare glimpse into the backbone of financial transactions, the session was an eyeopener for the future IT professionals. Exploring Content Marketing and AI: Insights from Dr. Ewoudt Cloete's Guest Lecture in Department of MM. The BCom Honours Marketing students recently enjoyed a guest lecture by Dr. Ewoudt Cloete, Marketing Director at The Capital Hotels, Apartments & Resorts, who explored the exciting intersection of content marketing and artificial intelligence (AI). Dr. Cloete provided an in-depth look at generative AI tools, demonstrating their transformative potential in marketing strategies. In his lecture, Dr. Cloete covered the basics of generative AI, shared insights into its effective usage in marketing, and discussed the challenges, such as AI’s occasional inaccuracies with complex images like hands and feet. He emphasised the creative freedoms AI offers, given the minimal industry restrictions on its use. The session featured an interactive demonstration where students used the AI tool Midjourney to generate images from text prompts, offering a practical experience of AI’s capabilities. Dr. Cloete advised on the prudent use of AI tools like ChatGPT and Midjourney, noting the latter’s subscription fees and the need for a Discord account for access. 16
Second-year Marketing students engage with industry insights. The second-year Marketing students on March 14th attended an enriching guest lecture by Mr Rytesh Moodley, senior manager at Builders, during which he shared valuable insights into consumer behaviour and its impact on marketing strategies. He began by exploring consumer behaviour and how it shapes customer’s buying decisions. From the evolution of products, such as the transition from the Sony Walkman to the Apple iPod, to subtle psychological influences in-store, such as strategic product placement that alter customers’ perceptions of value, the students gained a deeper understanding of consumer psychology. Mr Moodley also highlighted the role of technology in tracking consumer behaviour, using examples such as Google's ability to personalise people’s shopping suggestions based on their past purchases. In addition, he shed light on the influence of social media personalities in shaping consumers’ brand preferences. He ended his lecture by offering practical tips on doing consumer behaviour research, empowering the students with insights that they could put into action and so enhance their marketing strategies. Mobius Consulting Guest Lecture in the Department of IKM. Mr. Jayshil Desai, Senior Consultant and Ms. Jessica Maseko, Digital Risk Associate from Mobius Consulting delivered a joint guest lecture to Web and Intranet Management Honours students at UJ APK Campus on the 18 March. The lecture focused on Mobius Consulting's operations and the importance of risk and security in the digital environment. Mr. Desai introduced Mobius Consulting, highlighting their mission to revolutionise information risk management, and showcasing their values and success stories. Ms. Maseko emphasised the significance of digital risk and security, providing insights and practical strategies to address current challenges. The presenters also discussed career opportunities at Mobius Consulting, encouraging students to consider roles in the innovative field of information risk management. Selling in a competitive environment by MM Department. A big thank you to Mr Momin Hukamda, Executive Director Marketing at Avon, who delivered an online guest lecture to our Sales’ Management students on the 11th of March. With global expertise in sales and marketing and having held the position of Chief Marketing Officer at Avon, the focus was on selling being the art of persuasion and influencing decisions. Mr Hukamdad gave our students 8 golden nuggets to enhance selling skills, which revolved around knowing the customer, building credibility, pre-suasion, grabbing attention, giving social proof, using associations, commitment and lastly, relatability. Students enjoyed the presentation, and they were very engaged, and mentioned that insights on direct selling can be intimidating. We are happy that our students now have a better glimpse of selling in the new world. 17
Innovating with Intent: Mixo Ngobeni Guides UJ Students Through Business Canvas Mastery. The Department of Applied Information Systems welcomed Mr. Mixo Ngobeni, CEO of Geekulcha and a renowned tech advocate, as a guest lecturer on 29th of April. He addressed the third-year Business Information Technology students as part of their module on developing software projects, currently taught by Mr. Ronny Mabokela, Head of the Technopreneurship Centre and Deputy Head for SLP's and Online Programmes. Mr. Ngobeni's lecture centred on the business canvas model, a strategic management tool that helps define and understand a business' value proposition, customer segments, and revenue streams. He elaborated on how this model could guide the students in developing their software solutions, drawing on his extensive experience applying it at Geekulcha. The session proved highly interactive, with students keenly engaging and posing numerous questions. They expressed a particular interest in how to apply the business canvas model to create software solutions that are not only profitable but also have a significant impact. Mr. Ngobeni's insights were immensely beneficial, enhancing the students' understanding of how to effectively translate their technical skills into meaningful and marketable solutions. 18
Awards SCiiS Top Achievers Awards. The School of Consumer Intelligence and Information Systems (SCiiS) proudly hosted its annual Top Achievers Awards Ceremony on the 3rd of April. This significant event marks the fifth ceremony since the inception of the school in the late 2017, celebrating the Top achievers across its various departments. Faculty, students, parents, and sponsors gathered in a vibrant celebration of academic excellence. The ceremony featured a keynote speech by Ms. Thami Magele, a noted entrepreneur and educational leader, who shared invaluable insights. She shared on the importance of learning from every situation, the unexpected value of early job experiences, the impact of personal likability on branding, the importance of selfappraisal, and the enduring legacy of humanity as a sustainable brand. Below is the list of the 2023 top achievers from each department: Department of Applied Information Systems: Christian Emungu Bulabula: Best 1st year Diploma student in Business Information Technology Nowinile Randy Ngubo: Best 2nd year Diploma student in Business Information Technology Ngala Christivie Kalambay: Best 3rd year Diploma student in Business Information Technology Muhammad-Yaaseen Molla: Best B Com student in 1st year Information Systems Takunda Fungai Mumvuma: Best B Com student in 2nd year Information Systems Kaiqiao Pang: Best B Com student in 3rd year Information Systems Penekitete Heritier Kaumbu: Best student in Advanced Diploma Business Information Technology Emmanuel Swatu Mbuya: Best Student in B Com Honours IS Management Department of Information and Knowledge Management: Phiwayinkhosi Asemahle Dlamini: Best B Com student in 1st year Information Management Chanaisya Naidoo: Best B Com student in 2nd year Information Management Khushi Ilyas: Best B Com student in 3rd year Information Management Kashveer Sewjalal: Best student in B Com Honours Information Management Department of Marketing Management: Ashley Kabelo Mothibinyane: Best Diploma student in 1st year Marketing Naledi Masemola: Best Diploma student in 2nd year Marketing Caroline Lerato Gumede: Best Diploma student in 3rd year Marketing Zahra Hassan: Best B Com student in 1st year Marketing Management Neelo Monene: Best B Com student in 2nd year Marketing Management Kylie Kisten: Best B Com student in 3rd year Marketing Management Sungu Binda: Best student in Advanced Diploma in Marketing Nqobile Kunene: Best student in Advanced Diploma Retailing Raeez Barnes: Best student in B Com Honours Marketing Management All of this wouldn’t be possible without our sponsors! We extend our sincere gratitude to you all. 19
Club 15 Awards. Meet the 2024 Club 15 honourees, these top 15 students from each program within the Department of Marketing Management were celebrated for their outstanding academic achievements on April 15. The event, hosted by the department, included a ceremony where the students received certificates of excellence. The awards were presented by Dr Isolde Ward, HOD, and Dr Nicole Cunningham, Deputy HoD for Undergraduate Studies and Teaching & Learning. Lunch was served alongside an inspiring presentation by Nompumelelo Maduna, former Miss Earth SA, department alumna, and current MCom candidate. Ms Maduna shared valuable insights from her transition from university to the professional world, emphasising the importance of being versatile in the expansive field of marketing. She encouraged students to value all aspects of their education, which will prove beneficial in their future careers. The event concluded with an impactful message from Ms Maduna: "Anyone can have a qualification or a crown and sash, but the power lies in how effectively they use it." 20
Visiting Professors Empowering Future Researchers: Insights from UJ Distinguished Visiting Professors. The Centre for Applied Data Science and the Department of Marketing Management hosted a series of enriching workshops from April 8-11. These sessions, led by Distinguished Visiting Professor Samuel Fosso Wamba and Visiting Professor Nripendra Rana, provided Honours, Masters, and PhD students with advanced methodologies and frameworks essential for excelling in research. The workshops kicked off with a seminar on Interpretive Structural Modelling (ISM), where participants learned to develop hierarchical frameworks crucial for decisionmaking in DFS. Further, the workshops introduced a variety of decisionmaking techniques, including Analytic Hierarchy Process (AHP) just to name a few. A significant portion of the workshops focused on the structure of qualitative and quantitative research papers. Through detailed discussions, attendees gained insights into the essential components of theoretical contributions, which enhance the thoroughness and relevance of their research. The workshops also provided invaluable advice on conducting literature reviews and highlighted common pitfalls that lead to paper rejections, thereby refining the participants’ research methodologies and academic writing skills. These workshops facilitated by Prof. Wamba and Prof. Rana were instrumental in empowering future researchers with the tools necessary to address contemporary challenges in academia and industry. The positive testimonials from participants emphasise the transformative impact of these sessions, affirming their pivotal role in encouraging a culture of academic excellence and innovation within the institution. As we continue to cultivate a vibrant scholarly community, stay tuned for our next newsletter, where we will unveil even more exciting developments and opportunities for our researchers and scholars at the University of Johannesburg. 21
RkJQdWJsaXNoZXIy MjU1NDYx