3 Student News SCiiS scoops top three spots at the CBE Honours poster competition The College of Business & Economics (CBE) showcased the faculty’s outstanding BCom Honours research projects at its annual research project competition. aking place at the Johannesburg Business School (JBS), this occasion offered an opportunity for BCom (Honours) candidates to showcase their research outcomes in various domains, such as transportation challenges, services industries, management strategy formulation, and AIpowered forecasting, representing each of their respective departments. We are delighted to acknowledge Dr Ronel Toerien and Ms Shaziah Adams, the lead coordinators of the event, and extend our appreciation to the CBE team, the event’s sponsors. Their commitment and support were crucial factors in the success of the competition this year. The School of Consumer Intelligence and Information Systems (SCiiS) accomplished an unprecedented feat by obtaining the top three positions in the competition this year. Emmanuel Swatu Mbuya, a student in the Department of Applied Information Systems (AIS) and working under the supervision of Dr Patrick Ndayizigamiye, was awarded the first prize. His research project, entitled “Harnessing machine learning for predicting diabetes risk: An in-depth investigation of contributing factors”, serves as an excellent example of SCiiS’s commitment to establishing significant investigations in the domain of information systems. The Department of Marketing Management (MM) secured the remaining positions, which had a substantial effect. Second place was awarded to Nicole Mphara and Karabelo Seretse for their project entitled “Fashion brand communication on Instagram triggers consumer-based brand equity among Gen Z”. The project was supervised by Prof. Ilse Struweg. And Irfaan Baig, Rahilca Chavoos, and Aalia Variava won the third prize for their research endeavor entitled “Exploring the role of affective and calculative commitment on the perceived value–behavioural intention link within the Islamic banking industry” under the supervision of Prof. Mornay Roberts-Lombard. The Department of Information and Knowledge Management (IKM), led by Prof. Chris Rensleigh, contributed significantly to the competition’s success with their final calculations, assisted by Dr Nazeer Joseph from the Department of AIS. We extend our sincere congratulations to all the students and their supervisors on this outstanding accomplishment, which genuinely embodies the CBE faculty’s commitment to academic excellence and innovation. The success of this year’s competition serves to reinforce CBE’s dedication to fostering and exhibiting exceptional ingenuity and talent in the domains of business and economics. We eagerly anticipate seeing our students’ sustained development and achievements, as well as the incalculable contributions they will make to the fields of business and economics. Since the inception of the CBE research poster competition, SCiiS has proven its prominence in the top three spots, and 2023 was no exception! Department of Marketing Management 2nd & 3rd place winners Department of Applied Information Systems 1st place winner.
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