19 The importance of mentorship, travel, and networking Mr Patrick Mahlangu, founder of PatOnBrands and of Lerato Agency, gave a guest lecture to the first year Information Management students on October 10 and 11, 2023. His lecture highlighted the importance of mentorship in building a sustainable career, and of understanding that the university environment provides plenty of opportunities for young people to get involved in projects that may be of interest to them. He spoke about the importance of travel and of staying curious through asking questions and consuming content outside of the prescribed textbooks and other materials. Patrick also highlighted the power of networking, which starts in class and at events on campus, and how – whether you want to do your own thing or build a successful career – networks are important to get ahead. Integrated marketing communications Tanya Peche, Senior Marketing Manager at Massmart Game, presented a guest lecture to Diploma Marketing students on October 9, 2023. Her lecture focused on integrated marketing communications, and covered subjects such as personal selling, direct marketing, sponsorship, digital marketing, and public relations. Students were highly engaged throughout the lecture, and wanted to know more about her experience in the field. Her presentation stimulated students’ interest in the subject of her lecture, and provided insightful information about how the industry puts theory into practice. The power of curiosity in business On October 10, 2023, Mr Khalid Fadal, founder of Tactical Decisions, gave a guest lecture entitled You don’t know what you don’t know: The power of curiosity in business to second-year Information Management students. He spoke about the importance of infopreneurship and how to go about effecting it. He explained in detail why great ideas fail; how better knowledge leads to better decisions; and the framework of knowledge awareness, focusing on the concepts of known knowns, unknown knowns, known unknowns, and unknown unknowns. He also spoke on mindset change and building knowledge, and showcased his tool Underdog Accelerator, which helps with ideation and building up your idea.
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