26 #MarketingFit masterclass with Distinguished Visiting Professor Linda Hollebeek The Department of Marketing Management hosted a #MarketingFit masterclass with the Distinguished Visiting Professor (DVP) inthe department, Prof. Linda Hollebeek, on 8 May 2023. The masterclass discussed the bibliometric analysis of the customer engagement literature, and was facilitated by Prof. Ilse Struweg, External Scholarly Relations Coordinator in the Marketing Department. Linda is a leading researcher in customer engagement, consumer engagement, and stakeholder engagement. Her research has been published in the Journal of the Academy of Marketing Science, the Journal of Service Research, and the International Journal of Research in Marketing, among others. While Research.com has ranked her #845 among business/management researchers (2023), she has also been recognised as the world’s leading customer engagement researcher (Lim et al., 2022). Linda has also been named a Clarivate Highly Cited Researcher (2020-2022), and is included in Elsevier/ Stanford University’s top two per cent of researchers (2020-2022). She serves as Associate Editor of the Journal of Service Research, and is co-editor of the Handbook of Research on Customer Engagement. To watch the masterclass, click HERE. Marketing Master’s and doctorate colloquium The Master’s and doctoral colloquium of the Department of Marketing Management was hosted on Friday 5 May 2023 in the Nadine Gordimer Room of the UJ Library on the Kingsway campus. The colloquium is an annual event in the Department of Marketing Management, providing newly selected Master’s and doctoral candidates with an opportunity to present their research ideas to a panel of experts. Five Master’s and two doctoral degree candidates presented their proposals to a select panel of academics from three universities in South Africa who are highly regarded in the field of marketing management and marketing research, and who informed the new Master’s and doctoral students of the strengths and weaknesses in their respective proposals. The experts for 2023 were Dr Herman Boikanyo (University of Johannesburg). Prof. Rean Muller (North West University), Prof. Therese Roux (TUT), Prof. Chris Schachtebeck (University of Johannesburg), and Prof. Janine Krüger (Nelson Mandela University). The colloquium was well-attended by academics in the department and by colleagues from the School of Consumer Intelligence and Information Systems (SCIIS). In general, the students received valuable feedback from the external panel that they could use to improve the overall quality of their Master’s and doctoral proposals. The Master’s and doctoral office of the Department of Marketing is busy planning the 2024 colloquium, and is eager to welcome more colleagues and students from other departments in the SCiiS and the College of Business & Economics (CBE) to attend the presentations next year.
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