6 Marketing and Coca-Cola industry project Dr Lubbe’s BCom Marketing Management third-year students participated in an Industry project in which Coca-Cola provided a real-life problem that had to be solved through a research project. The research project required students to investigate gamers aged 18 to 32 in order to determine their gaming habits and their soft drink beverage consumption behaviour. Questionnaires were used to collect data that was then captured, coded, and analysed. Students worked in groups, and reported their research findings in a written research report that included a marketing strategy that had to be aligned with their findings. The top 10 assignments were sent to Coca Cola for evaluation, and the company chose the three winning groups. This year’s winning group members were Qhama Elihle Yozi (group leader), Londeka Maseko, Ithabeleng Tsolo, Nkako Chokoe, and Junior Senyolo. Second place went to Meegan Hansel (group leader), Sania Majeed, Koketso Maredi, Riande Juliana Janse van Rensburg, and Jason Shaw. The third place was taken by two groups that were joint winners: Nikhail Haripersad (group leader), Keamogetswe Boikanyo, Muzingaye Ncube, and Thabang Matsetsela; and Banathi Lukhuleni (group leader), Kervilyne Rensburg, Lehlohonolo Mathekga, Wenzile Vilakazi, Sanelisiwe Ntuli, and Kyle Spinola. The Department of Marketing Management congratulates the winners. We are proud of you! And a huge thank you to Coca-Cola for the opportunity. The DSA-UJ WIL Project closes on a high note! The Marketing Management Department has an awardwinning work-integrated learning (WIL) programme in which marketing and retail students are required to sell products as part of their direct sales management project. The students are taught the theoretical knowledge about direct selling during the first semester, and are then required to put this knowledge into practice in the real world. The Marketing Department signed an agreement with the Direct Selling Association (DSA) as their industry partner. This year, they had three companies from which the students could choose: Avon, Justine, and Table Charm. These companies came to the campus every Friday to assist the students in reaching their sales targets. This project also runs live on an app that was developed by Prof. Marius Wait and Prof. Abejide Ade-Ibijola and that won the Vice Chancellor’s ‘Innovation of the Year’ award in 2019. The Head of the Department of Marketing Management, Prof. Marius Wait, is glad to report that this year’s turnover of the DSA-UJ Project was R 1.5 million, which meant that R 375 000 went back to the students in the form of sales commissions. This is indeed a success story!
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