3 Student News Marketing scoops all three top spots at the CBE Honours poster competition! The much-awaited annual College of Business and Economics (CBE) Honours poster competition took place on 18 October 2022 in the Nadine Gordimer Hall at the University of Johannesburg’s Auckland Park library. The event began with a light breakfast and an introduction of the CBE and the adjudicators. Thereafter the competitors took turns to present their work. A total of twenty groups representing different departments within the CBE participated in the competition. After the adjudicators had deliberated on the quality of the posters and presentations, they announced the winners, with teams from the Marketing Management department taking all three top positions. First position was awarded to Hamzah Anwar Kajee, Andzani Hilton Mavulwana, and Sharlene Reddy, who were supervised by Prof. Ilse Struweg. Their poster was entitled “Female customers expect more from a sale than merely a discount”. Second position was awarded to Deborah Olaleye, Sanelisiwe Gumede, Sanum Nannan, and Bjorn Hufkie, who were supervised by Prof. Daniel Maduku and Prof. Mornay Roberts-Lombard. Their poster was entitled “A little trust goes a long way: What influences customers trust in retail banks”. Third position was awarded to Michael Masola, Onalenna Mogale, Joseph Mothei, and Elane Vrey, who were supervised by Prof. Christine De Meyer-Heydenrych. Their poster was entitled “Customer repurchase intention towards online retailers – A Gen Y perspective”. The Department of Marketing Management is elated at this excellent performance by its Honours students, as this is the first time that all three top positions have been won by students from one department. When asked what each of the winning groups thought about the whole competition, this is what they said: “This experience was incredibly enriching, as we were empowered with skill to visualise research and express it in an impactful manner. Our presentation and public speaking skills were also strengthened, which positively impacts our future careers as marketers” – Overall winner group “From nonbelievers to becoming selfassured that we really did it. Hard work truly pays off. Thanks to the BCom Honour’s Research Poster Competition for making us believe in ourselves” – First runner-up group “What we learnt from this experience is that preparation and time management are important elements that lead to success. However, teamwork played a bigger role in achieving this milestone” – Second runner-up group
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