16 Key roles of a Scrummaster On 19 September 2022, the thirdyear Development Software students were treated to a guest lecture by Thandi Rankoko, a Scrum master at Standard Bank. She got into the field as a project manager for six years, and then upskilled herself and excelled in the Scrum space. A Scrum master is accountable for the Scrum team's effectiveness, and leads a team using Agile project management through the course of a project. Her lecture discussed the key roles of a Scrum master and how graduates could enter the field through shadow work and by applying themselves in the world of work from a graduate level. Social media management On 13 and 14 September, Kingsway and Soweto Campus Information Management students had a guest lecture on social media management by Nontokozo Mokoena, SCiiS marketing manager. Nontokozo’s lecture covered social media strategy planning, the integration of online platforms, social media marketing fundamentals, and the different types of content that is valuable for social goals. Students were very interactive, and asked questions about influencer strategies and monetisation on different social media platforms. Strategic Marketing students present their marketing campaigns to ABSA’s branding team The third-year Strategic Marketing students presented their marketing campaigns to the branding team of ABSA as part of their industry project on 17 November 2022. The ABSA team consisted of Brunella Boamgard (Head Group Brand Integration and Acting Head Corporate Brand Execution), Sherrie Dyer-Bracher (Senior Specialist Corporate Brand Execution), Casey Monteiro (Senior Specialist Group Digital Channels and Content), and Audrey Naidoo (Senior Specialist Digital Strategy). The purpose of this industry project was for the students to develop a campaign that would differentiate and enhance ABSA’s competitive position in a social or environmental space. In this way, the students were tasked with proposing and pitching a creative and implementable purpose-led campaign that could enhance the image and reputation of the brand. Three groups (consisting of six students each) delivered their presentations to ABSA, and only one group was selected as the winner. The winning group was that of Liam de Wet, Matthew McLean, Hendrik Pieterse, Josephine Stanley, Divan Slabbert ,and Diketso Sumbana. The winning group has been given an opportunity to present their marketing campaign to one of the creative agencies that work with ABSA, and will be awarded an opportunity to attend master classes on how to develop and implement a marketing campaign. Congratulations!
RkJQdWJsaXNoZXIy MjU1NDYx