11 BCom Honours Marketing students’ Clover field trip Below is a piece by BCom Hons Marketing Management student Vyaksha Madodhari Singh on their fun-filled excursion to Clover South Africa’s factory. This is what she had to share about their experience: “The BCom Honors Marketing Management students, class of 2022, were lucky enough to be invited to Clover SA’s factory in Olifantsfontein on 12 August 2022 to help us with our Hons Advanced Strategic Marketing project this semester, lectured by Dr Lubbe. The day started very excitingly with all the students travelling together in a school bus, just like the good old days. Once we arrived at the factory we were welcomed by the kindest staff, everyone was waving and had the biggest smiles on their faces… we knew it was going to be a great day ahead. We headed into the auditorium room where we learnt some history about the Clover brand (did I mention that a pop quiz got thrown at us out of the blue? But we did not mind because there were prizes involved ). Among all the interesting facts we absorbed about Clover, all we could think about was “when are we going to get to taste everything!!!”. Soon enough, our wishes came true. Beside us were these big doors that led into this spacious room filled with so many yummy treats. There were some yummy chicken strips and malva pudding by the Clover Classic Custard stand, Krush juice, Tropica flavours (some of which I never knew existed), Sip Up dairy snacks, a Clover cheese stand with the tastiest Gouda and crackers ever, some delicious Super M, the creamiest Bliss yoghurt, and of course we had to try their new Go Nuts peanut butter!! After all the yummy treats we got to the good part, the factory tour. We were so intrigued by how big the factory plant was and how many different machines were there. It was a little intimidating to see the amount of work that goes into creating a juice box or even a bottle of milk. We even learnt that Clover has ladies who ‘taste’ every single bottle of milk to make sure it tastes correct! I had no idea there was so much science behind a glass of milk. Did you know that you can decide when the milk expires?? It depends on a technique that involves high temperatures in which the expiration of the milk can be altered. Cool, right? Anyways, it was a fun-filled day with lots of treats and learning. Just when we thought it was all over, we still got Clover goodie bags that had every single product we tried on the day… I wish I knew this before I tried to eat everything in sight in the tasting room. Clover has the sweetest staff, and even sweeter yoghurt… It was a great day!”
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