THRIVE ISSUE 5 DECEMBER 2024 31 Similarly, in Mozambique, the Minister of Culture and Tourism, Ms Eldelvina Materula echoed similar sentiments about the transformative power of strategic partnerships in overcoming industry challenges and propelling sustainable development in tourism. The collaboration with Diageo, she noted, ‘is a testament to how education and skill development can be the main drivers in -it’s an engine for innovative growth within the hospitality sector, crucial for enhancing Mozambique’s image on the global stage. As program graduates find employment locally and internationally, the initiative fosters resilience and adaptability, allowing individuals from diverse backgrounds to thrive in a competitive global market.’ In Zambia, the successful graduation of 44 participants underscores significant progress in enhancing the tourism sector. As Minister of Tourism Rodney Sikumba articulated during the graduation ceremony in Lusaka, equipping youth with essential hospitality skills elevates the nation’s tourism standards and aligns with Zambia’s broader goals to become a top destination for hospitality excellence. This initiative is vital for transforming the tourism landscape, empowering individuals with sustainable career paths, and attracting international visitors. These multifaceted programs signify a profound investment in the future of these nations. They underscore the role of education not just as a tool for job creation but as a force for comprehensive community enrichment and national economic vitality, firmly placing Southern Africa on a path to a sustainable and prosperous future. “By investing in the future generation, we hope to contribute towards reducing unemployment rates and promoting economic growth in communities where we operate. Our collaboration with the UJ School of Tourism and Hospitality is a testament to our commitment to creating a more sustainable and inclusive world.” ~ Andrew Ross, General Manager of DIAGEO Southern Africa and Indian Ocean This partnership extends beyond providing job opportunities rning for Life Graduation in Lusaka Zambia. Attended by the Minister of Tourism, ney Sikumba and H.E. Nicholas Wooley British High Commissionerto Zambia Learning for Life graduation ceremony in Maputo Mozambique attended by the Minister of Culture and TourismMs Edelvina Materula AmyMudzamiri
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